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AT&T TV Now

AT&T TV Now: Plans, channels, cost, and how to get started

It's way less complicated than it seems!

Aug 18, 2020, 11:13 am*

Services

John-Michael Bond 

John-Michael Bond

Cutting cutting’s popularity is exploding, and with it has arrived a golden age of streaming TV. From Sling TV to Hulu, the market is packed with options. For the last few years, DirecTV Now was slowly building a reputation for having a great app, price, and features. In November 2019, DirecTV Now’s owner AT&T announced the service changed its name to AT&T TV Now.

AT&T TV Now is similar to DirecTV Now, though the service has changed in several important ways. Is AT&T TV Now the same glorious service DirecTV Now was? Here’s everything you need to know about AT&T TV Now’s plans and pricing, how it all works, and if you should sign up. 

Here’s what we’ll cover:

at&t TV Now
Plus$65
Max$80
Entertainment$93
Choice$110
Xtra$124
Ultimate$135
Premier$183
Optimo Mas$86


 


 

AT&T TV Now plans and pricing

AT&T Now presents an air of simplicity when it comes to pricing, but if you dig deeper, you’ll find a host of plans. On the service’s home page, you’ll find two “featured” plans. However, if you select the “Other Packages” tab, you’ll find five more plans to choose from. Here’s what you can expect from each one. 

Plus

Cost: $65 per month

AT&T TV Now’s basic package comes with 45+ channels consisting of everything you would expect from basic cable. There’s ESPN, the big three news channels, local channels, Comedy Central, and almost all your other favorites. Those missing favorites are big. There’s now AMC, Animal Planet, Discovery, Food, History, or TLC. For many families that will be a deal-breaker. The biggest draw is for AT&T Now’s packages, including Plus, is the inclusion of HBO. 

Max

Cost: $80 per month 

The 60+ channel Max package comes with everything found in Plus, with the addition of extra sports coverage and entertainment channels. For an extra $15 a month subscribers get Cinemax, Big Ten Network, CMT, SEC Network, and more. However, you’re still missing out on AMC, Animal Planet, Discovery, Food, History, and TLC. 

Entertainment 

Cost: $93 per month

If you want access to big channels like A&E, AMC, Animal Planet, Discovery, Food Network, HGTV, History, Lifetime, TLC, and Univision you’ll need to pay up. The $93 Entertainment package contains most of the same channels as the $80 per month Max package. In exchange for those previously missing channels, the Entertainment package loses HBO and costs $13 more. 

Choice

Cost: $110 per month

For $110 per month, Choice subscribers get 85+ channels, with an increased focus on sports. This package includes MLB Network, NBA TV, SundanceTV, GSN, and more. However, you still don’t get HBO or Cinemax like with the Max package. 

Xtra

Cost: $124 per month 

The Xtra package is only for the most passionate of TV fans, a retro throwback to the bloated mega-packages people escaped by cutting the cord. It comes with 125+ channels, with big-name additions like DIY Network, Destination America, and the Sportsman Channel. The real bonuses are Discovery Family and the NHL Network, but those benefits are small. This package also doesn’t include HBO or Cinemax. 

Ultimate

Cost: $135 per month 

AT&T TV Now’s penultimate English language package comes with everything found in the Xtra package with the addition of Starz and Encore. While Starz is a legitimately great movie channel, it can be added to any standard AT&T package for $11. 

Premier

Cost: $183 per month 

AT&T TV Now’s biggest English language package offers more than 140 channels, and includes some very specialized wants for all-you-can-watch subscribers. For instance, if you want all the Fox Sports regional networks, and not just the one in your region, Premier can get it to you.

Optimo Más

Cost: $86 per month 

Of all the “Other” packages AT&T Now offers, this is the most useful one. Optimo Más comes with 90+ channels of mixed English and Spanish programming. Along with A&E, Animal Planet, ESPN, and Disney Channel, subscribers get Azteca, Cine Estelar, Cine Mexicano, ESPN Deportes, and more. While the cost is a little high, the diversity of the package makes it a great buy for dual-language homes.  

 


 

What is on AT&T TV Now?

AT&T TV Now is a service in flux, something made clear by its pricing and channel distributions. While its baseline package Max and Plus packages offer big names like MTV, Comedy Central, and MSNBC, the fact that those packages lack AMC, Animal Planet, Discovery, Food, History, and TLC matters. That those channels are available on more expensive packages, but without the addition of HBO like the cheaper packages get, is simply bizarre.

That being said, the Plus package is a great basic cable option, provided the loss of those six channels won’t ruin your day. You still get ESPN, HBO, the big three news networks, local channels, TNT, and more. There’s always something to watch on AT&T Now. It’s ultimately a matter of what you care about. Food and History are wildly popular channels, but if you could trade them for HBO without noticing, AT&T TV Now makes sense. 

AT&T TV Now Originals

AT&T Now doesn’t have any original programming, but it is worth mentioning again that Plus and Max come with HBO included. HBO has some of the most popular and critically acclaimed original programming of any media company. It’s sort of like getting Hulu streaming for free with Hulu with Live TV. 

AT&T TV Now Channels

PLUS

HBOHBO FamilyHBO Latino
ABCAccuweatherAudience
BETBoomerangBravo
Cartoon NetworkCBSCheddar News
CNBCCNNCNN World
Comedy CentralCWDisney Channel
Disney JuniorDisney XDE!
ESPNESPN2Fox
Fox Business NetworkFox News ChannelFS1
FreeformFXFX Movie Channel
FXXHallmark ChannelHLN
MSNBCMTVMy Network TV
Nat Geo WildNational GeographicNBC
NBCSNNick Jr.Nickoldeon
OvationOxygenRevolt
SYFYTBSTCM
TelemundoTNTTruTV
Universal KidsUSAVH1

MAX

HBOHBO FamilyHBO Latino
ABCAccuweatherAudience
BETBoomerangBravo
BTNCartoon NetworkCBS
CBS Sports NetworkCheddar Cinemax
CMTCNBCCNN
CNN WorldComedy CentralCW
Disney ChannelDisney JuniorDisney XD
E!ESPNESPN2
ESPNEWSESPNUFox
Fox Business NetworkFox News ChannelFS1
FS2FreeformFX
FX Movie ChannelFXXGolf Channel
Hallmark ChannelHLNLonghorn Network
MSGMSG+MSNBC
MTVMy Network TVNat Geo Wild
National GeographicNBCNBCSN
Nick Jr.NickelodeonOlympic Channel
OvationOxygenParamount
RevoltSEC NetworkSYFY
TBSTCMTelemundo
TNTTruTVTV Land
Universal KidsUSAVH1
YES Network  

ENTERTAINMENT

A&EABCAccuweather
AMCAnimal PlanetAudience
AXS TVBaby FirstBBC America
BETBloomberg TVBravo
Cartoon NetworkCBSCMT
CNBCCNNC-SPAN
C-SPAN 2Comedy CentralCW
DiscoveryDisney ChannelDisney Junior
Disney XDE!ESPN
ESPN2Food NetworkFox
Fox Business NetworkFox News ChannelFS1
FreeformFXFXX
GalavisionGolf ChannelHallmark Channel
Hallmark Movies and MysteriesHGTVHistory
HLNInvestigation DiscoveryLifetime
Longhorn NetworkMotor TrendMSNBC
MTVMTV 2National Geographic
NBCNBCSNNick Jr.
NickelodeonOne America NewsOvation
ParamountQVCQVC2
REELZRFD-TVSEC Network
SYFYTBSTCM
TeenNickTelemundoTLC
TNTTruTVTV Land
USAVH1Vice
WE tv  

CHOICE

A Wealth of EntertainmentA&EABC
AccuweatherAMCAnimal Planet
AudienceAXS TVBaby First
BBC AmericaBETBloomberg TV
BravoBTNCartoon Network
CBSCheddarCMT
CNBCCNNComedy TV
Cooking ChannelC-SPANC-SPAN 2
Comedy CentralCWDiscovery
Disney ChannelDisney JuniorDisney XD
E!ESPNESPN2
ESPNEWSESPNUFood Network
FoxFox Business NetworkFox News Channel
FS1FreeformFuse
FXFXXGalavision
Game Show NetworkGolf ChannelHallmark Channel
HGTVHistoryHLN
IFCInvestigation DiscoveryJustice Central
LifetimeLonghorn NetworkMLB Network
Motor TrendMSNBCMTV
MTV 2National GeographicNBA TV
NBCNBCSNNHL Network
Nick Jr.NickelodeonNicktoons
One America NewsOWNParamount
PopQVCQVC2
REELZRFD-TVScience
SEC NetworkSundanceTVSYFY
TBSTCMTeenNick
TelemundoTennis ChannelTLC
TNTTravel ChannelTruTV
TV LandTV OneUniMás
UpUSAVH1
ViceWE tvThe Weather Channel

XTRA

A Wealth of EntertainmentA&EABC
AccuweatherAMCAnimal Planet
American HeroesAudienceAXS TV
Baby FirstBET HerBBC America
BBC World NewsBETBloomberg TV
BravoBTNCartoon Network
CBSCBS Sports NetworkCheddar
CMTCNBCCNN
Comedy TVCooking ChannelC-SPAN
C-SPAN 2Comedy CentralCW
Destination AmericaDiscoveryDiscovery Family
Discovery LifeDisney ChannelDisney Junior
Disney XDDIY NetworkE!
ESPNESPN2ESPNEWS
ESPNUFMFood Network
FoxFox Business NetworkFox News Channel
FS1FS2Freeform
FuseFXFX Movie Channel
FXXFyiGalavision
Game Show NetworkGolf ChannelGreat American Country
Hallmark ChannelHGTVHistory
HLNIFCInvestigation Discovery
Justice CentralLifetimeLMN
LogoLonghorn NetworkMLB Network
Motor TrendMSNBCMTV
MTV ClassicMTV 2Nat Geo Wild
National GeographicNBCNBCSN
Nick Jr.NickelodeonNicktoons
Olympic ChannelOne America NewsOWN
OxygenParamountPop
QVCQVC2REELZ
RevoltRFD-TVScience
SEC NetworkSportsman ChannelSundanceTV
SYFYTBSTCM
TeenNickTelemundoTennis Channel
TLCTNTTravel Channel
TruTVTV LandTV One
TVGUniMásUniversal Kids
UpUSAVH1
ViceWE tvThe Weather Channel
YES Network  

ULTIMATE

A Wealth of EntertainmentA&EABC
AccuweatherAnimal PlanetAMC
American HeroesAudienceAXS TV
Baby FirstBET HerBBC America
BBC World NewsBETBloomberg TV
BoomerangBravoBTN
Cartoon NetworkCBSCBS Sports Network
CheddarCMTCNBC
CNNComedy TVCooking Channel
C-SPANC-SPAN 2Comedy Central
CWDestination AmericaDiscovery
Discovery FamilyDiscovery LifeDisney Channel
Disney JuniorDisney XDDIY Network
E!ESPNESPN2
ESPNEWSESPNUFM
Food NetworkFoxFox Business Network
Fox News ChannelFS1FS2
FreeformFuseFX
FX Movie ChannelFXXFyi
GalavisionGame Show NetworkGolf Channel
Great American CountryHallmark ChannelHGTV
HistoryHLNIFC
Investigation DiscoveryJustice CentralLifetime
LMNLogoLonghorn Network
MLB NetworkMotor TrendMSNBC
MTVMTV ClassicMTV 2
Nat Geo WildNational GeographicNBC
NBCSNNick Jr.Nickelodeon
NicktoonsOlympic ChannelOne America News
OWNOxygenParamount
PopQVCQVC2
REELZRevoltRFD-TV
ScienceSEC NetworkSportsman Channel
STARZ ENCORE ActionSTARZ ENCORE BlackSTARZ ENCORE Classic
STARZ ENCORE EastSTARZ ENCORE FamilySTARZ ENCORE Suspense
STARZ ENCORE West STARZ ENCORE WesternsSundanceTV
SYFYTBSTCM
TeenNickTelemundoTennis Channel
TLCTNTTravel Channel
TruTVTUDNTV Land
TV OneTVGUniMás
Universal KidsUpUSA
VH1ViceWE tv
The Weather ChannelYES Network 

OPTIMO MAS

A&EABCAccuweather
AMCAnimal PlanetAntena 3
Atres SeriesAudienceAXS TV
AztecaBaby FirstBabyTV
BandamaxBBC AmericaBET
BoomerangBravoC-SPAN
C-SPAN 2Canal 22 InternacionalCanal Once
Caracol TVCartoon Network EastCBS
Centroamerica TVCine EstelarCine Mexicano
Cine NostalgiaCine SonyCinelatino
CNNCNN En EspanolDe Pelicula
De Pelicula ClasicoDiscoveryDiscovery en Español
Discovery FamiliaDisney ChannelDisney XD
E!Ecuador TVEcuavisa Internacional
EnlaceESPN DeportesEstrella TV
Food NetworkFOROtvFox
Fox DeportesFS1FOXlife
FreeformFXFXX
GalavisionGolTVGolf Channel
Great American CountryHistoryHistory En Español
HITN TVHLNHola TV
IVC NetLonghorn NetworkMegaTV
MultimediosMotor TrendMSNBC
MTVNat Geo MundoNational Geographic
NBCNBCSNNick Jr.
NickelodeonNTN24Nuestra Tele
ParamountPasionesPerú Mágico
QVCQVC2SEC Network
SUR PerúTBSTeleCentro
TelefeTelemundoTNT
Tr3sTruTVTUDN
TV ChileTVETyC Sports
UniMásUniversoUnivision
USAVePlusVH1
ViceVideoRolaViendoMovies
VmeWAPA AmericaThe Weather Channel
ZooMoo  

 


 

AT&T TV Now Local Channels

AT&T TV Now shines with local channels, depending on where you live. For example, in Los Angeles, subscribers can access ABC, CBS, FOX, KCal9, My Network TV, NBC, Telemundo, and Univision. Subscribers in Atlanta get ABC, CBS, FOX, NBC, Telemundo, Fox Sports South, and Fox Sports Southeast. What matters most is that the vast majority of subscribers should be able to at least access the local affiliates of the big four broadcast networks. To see what channels would be available to you in your market, use AT&T TV Now’s zip code tool

 


 

AT&T TV Now Add-ons

AT&T TV Now offers a host of options for subscribers looking to augment their packages. HBO comes with all Plus and Max subscriptions, but it’s far from the only premium movie channel available. Cinemax can be added for $11 per month, Epix for $6 per month, and the multichannel Movies Extra Pack is just $5 per month. 

Sports fans can add the NBA League Pass, giving them 100% commercial-free access to hundreds of games across the country, for $40 per month. 

Spanish-speaking viewers have two other options aside from the loaded Optimo Mas package. AT&T TV Now Deportes is a five-channel, $5 per month package that focuses on sports, including ESPN Deportes and GolTV. The best deal, however, may be AT&T TV Now Español. For $15 per month, subscribers get 50+ Spanish language channels. This added to the Plus package provides almost as many channels as the Optimo Mas deal for $6 less a month. 

 


 

AT&T TV Now Streaming Devices

AT&T TV Now allows users a number of ways to stream the service, but it’s almost missing a few incredibly big names. Here are all the platforms you can currently use to watch AT&T TV Now. 

  • AT&T Devices
  • Amazon Fire 
  • Android 
  • iOS
  • Apple TV
  • Chromecast 
  • Samsung Smart TVs from 2017 and 2018

You’ll notice video game consoles and Roku notably absent from that listing. AT&T TV Now, like DirecTV Now before it, isn’t available on the Xbox or PlayStation. But Roku is strange, given the streaming device works with basically everyone. Previously Roku users could access AT&T TV Now, but starting January 1, 2020, AT&T and Roku’s agreement has lapsed. While existing customers can continue to stream AT&T TV Now on their Roku device, new users can’t download the app until the issue is resolved. 

 


 

AT&T TV Now DVR and Multiple Screens

All AT&T TV Now users get free cloud DVR with 20 hours of recording time included. There is currently no way to add extra time to your DVR. However, the company has just started to roll out a new feature that allows users to control live TV. Subscribers can now pause, rewind, and fast forward live TV using their remote. 

Each AT&T TV Now account comes with streaming on up to three screens at any time.

AT&T TV Now On Demand and Offline Content

Like all streaming TV platforms, AT&T TV Now has a vast collection of on-demand programming drawn from the channels you pay for. AT&T says it has 55,000+ titles on demand, drawn from movies and TV shows. This comes in incredibly handy when you’re running low on DVR space, since most new shows are available on-demand the day after they air. Due to it being a streaming TV service, AT&T TV Now does not support offline content. 

 


 

AT&T TV Now vs. the Competition

AT&T TV Now vs. Hulu with Live TV

On first glance, Hulu with Live TV should be the most direct competitor to AT&T TV Now. Each service is priced similarly, with Hulu with Live TV costing about $10 cheaper. When it comes to channels the services have dramatically similar lineups, with both missing AMC. However, Hulu with Live TV comes with Animal Planet, Discovery, Food, History, and TLC while AT&T TV Now doesn’t. Each service has also raised prices in the last year, but Hulu’s price increase has been more gradual. Even when the rate hike, Hulu is a better deal. 

Hulu includes access to its streaming service with membership, effectively providing the biggest on-demand TV library on Earth. The interface for Hulu’s app is also much better than AT&T TV Now’s. Then there’s the price. Hulu with Live TV is cheaper, even if you splurge for the Hulu (No Ads) + Live TV package for $60. That package gives you ad-free programming when using the Hulu streaming service, so while it won’t impact your daily viewing, it’s still a great feature for $5 less than AT&T TV Now’s starter package. The only advantage AT&T TV Now has over Hulu is the inclusion of HBO with its two baseline packages. 

AT&T TV Now vs. Sling TV

AT&T TV Now and Sling TV couldn’t be further apart as services. Sling TV is a budget-minded service that allows users to pay less for a smaller package of channels that meet their needs. AT&T TV Now is trying to bring old-style cable programming (and the pricing that comes with it). You might think that means AT&T TV Now offers vastly more channels. But let’s compare.

Sling Orange offers 32 channels for $30 a month, Blue comes with 47 channels for $30 per month, and the combined Orange + Blue package is 53 channels for just $45 per month. AT&T TV Now’s start Plus package comes with 50+ channels for $65. While Sling TV doesn’t have HBO, you could add Showtime for $10 a month to your package and still pay $10 less than you’d pay for AT&T TV Now. Most people come to Sling TV for the savings and sacrifice their favorite channels. But when compared to AT&T TV Now, Sling Orange + Blue, the most expensive option, is still cheaper and has more channels than AT&T TV Now’s starting package.  

AT&T TV Now vs. FuboTV

FuboTV, like Hulu with Live TV, is another service with a starting price close to AT&T TV Now’s, at $54.99 per month. The difference between those services and FuboTV, however, is options. FuboTV offers an absurd 110 channels of programming for $54.99 per month, with 30 hours of DVR included and the best international sports options of any service. You even get NFL Network and NBA TV in the standard package. FuboTV is also the only streaming TV option to offer 4K sports, though it is limited to a few events each month. 

With AT&T TV Now, you’d have to drop at least $80 to even come close to what FuboTV offers. The only place where AT&T TV Now is stronger than FuboTV is the inclusion of HBO with its baseline packages. Clearly, 50 extra channels for $10 less is a steal. If you want HBO and 100 channels, sign up for FuboTV and then just pay $15 for HBO Now. It’s only $5 more than AT&T TV Now’s $65 base Plus package.  

AT&T TV Now vs. YouTube TV

YouTube TV is one of the best streaming TV services on the market today, thanks to its abundance of features and reasonable pricing. Your $49.99 per month subscription gets you 70+ channels, unlimited DVR space, up to six user accounts, and great selection. It even has ESPN and local channels. AT&T TV Now has 20 fewer channels on its basic package, yet costs $15 more per month. Ironically that’s the cost of an HBO Now membership, so for the same price as AT&T TV Now, you could get 20 more channels and still have HBO.  

 


 

Is AT&T TV Now worth it?

Speaking as a long-time subscriber to DirecTV Now, it’s disappointing how far the service has fallen since its glory days. Prices have exploded on the service since its transition to becoming AT&T TV Now. When I signed up for DirecTV Now in 2018, my bill was $43 per month after taxes. Less than two years, that same service costs $22 more, though with fewer channels and an app that doesn’t perform optimally. 

I’ve also found AT&T’s communication with customers, speaking as a former customer, has been terrible. When prices go up, customers expect new features to come with them. AT&T still has one of the stingiest DVR allotments on the market, with just 20 hours of recording time. You miss out on popular channels. Its app is confusing to use, even for someone who writes about streaming for a living. Most frustrating of all, it once wasn’t this way. 

If you’re new to AT&T TV Now, you might experience something different, but that wouldn’t change the fact that other services give you more for less. How does AT&T TV Now expect to compete with YouTube TV, FuboTV, Hulu with Live TV or Sling TV when all those services have clear advantages? Its only true asset is HBO, but you can order that for yourself on HBO Now.

After years of enjoying DirecTV Now, it’s sad to see what’s happened to a service we’ve promoted a lot in the past. For years, it was easy to say DirecTV Now was the best streaming TV option on the market, but AT&T TV Now is a different animal. It will feel familiar to people who are reluctant to leave cable, so if you want something close to that in cutting the cord, you may be happy with it—even though it’s not what it once was.

 


 

How to Sign-up for AT&T TV Now

Joining AT&T Now is an incredibly simple process. Here’s everything you need to know about getting started. 

  1. Open the AT&T TV Now site and select Start Streaming at the top of the menu.
  2. Select your package from the drop-down menu.
  3. Select your add-ons.
  4. Select Create Account and continue.
  5. Create a User ID for your account and enter your personal information and accept AT&T’s user agreement.
  6. Review your cart.
  7. Enter your payment information and finalize your payment.
  8. You’re now ready to watch AT&T Now.
at&t TV Now
Plus$65
Max$80
Entertainment$93
Choice$110
Xtra$124
Ultimate$135
Premier$183
Optimo Mas$86



LIVE TV STREAMING SERVICES

Hulu Live TVSling TVFubo TV
YouTube TVAT&T TVPhilo
VidGoAT&T WatchCBS All Access

BEST PREMIUM STREAMING SERVICES

NetflixHuluDisney Plus
Amazon PrimeHBOApple TV+
StarzShudderDC Universe
BritBoxCuriosity StreamWWE Network
Acorn TVRooster TeethCrunchyRoll

WHERE TO STREAM POPULAR CABLE CHANNELS

A&EAMCAnimal Planet
BBC AmericaBETBravo
Cartoon NetworkComedy CentralDiscovery Channel
Disney ChannelDisney XDE!
Food NetworkFreeformFX
FXXHallmark ChannelHBO
HGTVHistory ChannelIFC
LifetimeMTVNational Geographic
Nick at NiteNick JrNickelodeon
Paramount NetworkScience ChannelShowtime
StarzSundanceSYFY
TBSTelemundoTLC
Travel ChannelTruTVTNT
TV LandUSAVH1
VicelandWillowThe Weather Channel

LIVE SPORTS CHANNEL STREAMS

ESPNESPN2ESPN3
ESPNUESPN DeportesACC Network
Big Ten NetworkBeIN SportsFox Sports
FS1FS2MLB Network
Mountain West NetworkNBA TVNBC Golf
NBC Sports NetworkNFL NetworkNFL Redzone
NHL NetworkPac 12 NetworkTennis Channel
SEC NetworkDAZNUFC Fight Pass

NEWS CHANNEL STREAMS

CNNCNBCFox News Channel
HLNMSNBCESPN News

STREAMING DEVICES

Amazon FireRokuApple TV
AndroidiOSSmart TVs
ChromecastXBoxPlaystation

New to cord-cutting? Here are our picks for the best movie streaming sites of 2019 and free live TV apps and channels. If you’re looking for premium services, here’s how to watch HBO, Showtime, and Starz online. Want a specific channel? Here’s how to stream A&E, AMC, Animal Planet, BBC, Bravo, Cartoon Network/Adult Swim, CNN, CNBC, C-SPAN, Comedy Central, the CW, Discovery, Disney Channel, ESPN, ESPN2, ESPN3, ESPNU, Food Network, Fox News, Freeform, FS1 and FS2, FX, Golf Channel, Hallmark, HGTV, History Channel, HLN, Lifetime, MSNBC, MTV, National Geographic, NBA TV, Nickelodeon, PBS, Sundance TV, Syfy, TBS, Tennis Channel, TLC, TNT, the Weather Channel, Willow, VH1, and NFL RedZone without cable, as well as free movies on YouTube. If you’re on the move, here’s how to watch Fox Sports Go and live stream NBC Sports

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*First Published: Sep 11, 2019, 1:50 pm