Everything you need to know about AT&T TV Now

Cutting cutting’s popularity is exploding, and with it has arrived a golden age of streaming TV. From Sling TV to Hulu, the market is packed with options. For the last few years, DirecTV Now was slowly building a reputation for having a great app, price, and features. In November 2019, DirecTV Now’s owner AT&T announced the service changed its name to AT&T TV Now.

AT&T TV Now is similar to DirecTV Now, though the service has changed in several important ways. Is AT&T TV Now the same glorious service DirecTV Now was? Here’s everything you need to know about AT&T TV Now’s plans and pricing, how it all works, and if you should sign up. 

Here’s what we’ll cover:

AT&T NOW MONTHLY PLANS
PLUS (45+ Channels) $65
MAX (60+ Channels) $80
ENTERTAINMENT (65+ Channels) $93
CHOICE (85+ Channels $110
XTRA (105+ Channels) $124
ULTIMATE (125+ Channels) $135

TRY AT&T TV NOW

 


 

AT&T TV Now plans and pricing

AT&T Now presents an air of simplicity when it comes to pricing, but if you dig deeper, you’ll find a host of plans. On the service’s home page, you’ll find two “featured” plans. However, if you select the “Other Packages” tab, you’ll find five more plans to choose from. Here’s what you can expect from each one. 

1) Plus

Cost: $65 per month

AT&T TV Now’s basic package comes with 45+ channels consisting of everything you would expect from basic cable. There’s ESPN, the big three news channels, local channels, Comedy Central, and almost all your other favorites. Those missing favorites are big. There’s now AMC, Animal Planet, Discovery, Food, History, or TLC. For many families that will be a deal-breaker. The biggest draw is for AT&T Now’s packages, including Plus, is the inclusion of HBO. 

2) Max

Cost: $80 per month 

The 60+ channel Max package comes with everything found in Plus, with the addition of extra sports coverage and entertainment channels. For an extra $15 a month subscribers get Cinemax, Big Ten Network, CMT, SEC Network, and more. However, you’re still missing out on AMC, Animal Planet, Discovery, Food, History, and TLC. 

3) Entertainment 

Cost: $93 per month

If you want access to big channels like A&E, AMC, Animal Planet, Discovery, Food Network, HGTV, History, Lifetime, TLC, and Univision you’ll need to pay up. The $93 Entertainment package contains most of the same channels as the $80 per month Max package. In exchange for those previously missing channels, the Entertainment package loses HBO and costs $13 more. 

4) Choice

Cost: $110 per month

For $110 per month Choice subscribers get 85+ channels, with an increased focus on sports. This package includes MLB Network, NBA TV, SundanceTV, GSN, and more. However, you still don’t get HBO or Cinemax like with the Max package. 

5) Xtra

Cost: $124 per month 

The Xtra package is only for the most passionate of TV fans, a retro throwback to the bloated mega-packages people escaped by cutting the cord. It comes with 125+ channels, with big-name additions like DIY Network, Destination America, and the Sportsman Channel. The real bonuses are Discovery Family and the NHL Network, but those benefits are small. This package also doesn’t include HBO or Cinemax. 

6) Ultimate

Cost: $135 per month 

AT&T TV Now’s final English language package comes with everything found in the Xtra package with the addition of Starz and Encore. While Starz is a legitimately great movie channel, it can be added to any standard AT&T package for $11. 

7) Optimo Más

Cost: $86 per month 

Of all the “Other” packages AT&T Now offers, this is the most useful one. Optimo Más comes with 90+ channels of mixed English and Spanish programming. Along with A&E, Animal Planet, ESPN, and Disney Channel, subscribers get Azteca, Cine Estelar, Cine Mexicano, ESPN Deportes, and more. While the cost is a little high, the diversity of the package makes it a great buy for dual-language homes.  

 


 

How to Sign-up for AT&T TV Now

Joining AT&T Now is an incredibly simple process. Here’s everything you need to know about getting started. 

  1. Open the AT&T TV Now site and select Start Streaming at the top of the menu.
  2. Select your package from the drop-down menu.
  3. Select your add-ons.
  4. Select Create Account and continue.
  5. Create a User ID for your account and enter your personal information and accept AT&T’s user agreement.
  6. Review your cart.
  7. Enter your payment information and finalize your payment.
  8. You’re now ready to watch AT&T Now.

 


 

AT&T TV Now Streaming Devices

AT&T TV Now allows users a number of ways to stream the service, but it’s almost missing a few incredibly big names. Here are all the platforms you can currently use to watch AT&T TV Now. 

  • AT&T Devices
  • Amazon Fire 
  • Android 
  • iOS
  • Apple TV
  • Chromecast 
  • Samsung Smart TVs from 2017 and 2018

You’ll notice video game consoles and Roku notably absent from that listing. AT&T TV Now, like DirecTV Now before it, isn’t available on the Xbox or PlayStation. But Roku is strange, given the streaming device works with basically everyone. Previously Roku users could access AT&T TV Now, but starting January 1, 2020 AT&T and Roku’s agreement has lapsed. While existing customers can continue to stream AT&T TV Now on their Roku device, new users can’t download the app until the issue is resolved. 

 


 

What is on AT&T TV Now?

AT&T TV Now is a service in flux, something made clear by its pricing and channel distributions. While its baseline package Max and Plus packages offer big names like MTV, Comedy Central, and MSNBC, the fact that those packages lack AMC, Animal Planet, Discovery, Food, History, and TLC matters. That those channels are available on more expensive packages, but without the addition of HBO like the cheaper packages get, is simply bizarre.

That being said, the Plus package is a great basic cable option, provided the loss of those six channels won’t ruin your day. You still get ESPN, HBO, the big three news networks, local channels, TNT, and more. There’s always something to watch on AT&T Now. It’s ultimately a matter of what you care about. Food and History are wildly popular channels, but if you could trade them for HBO without noticing, AT&T TV Now makes sense. 

AT&T TV Now Originals

AT&T Now doesn’t have any original programming, but it is worth mentioning again that Plus and Max come with HBO included. HBO has some of the most popular and critically acclaimed original programming of any media company. It’s sort of like getting Hulu streaming for free with Hulu with Live TV. 

AT&T TV Now Channels

Plus

HBO HBO Family HBO Latino
ABC Accuweather Audience
BET Boomerang Bravo
Cartoon Network CBS Cheddar News
CNBC CNN CNN World
Comedy Central CW Disney Channel
Disney Junior Disney XD E!
ESPN ESPN2 Fox
Fox Business Network Fox News Channel FS1
Freeform FX FX Movie Channel
FXX Hallmark Channel HLN
MSNBC MTV My Network TV
Nat Geo Wild National Geographic NBC
NBCSN Nick Jr. Nickoldeon
Ovation Oxygen Revolt
SYFY TBS TCM
Telemundo TNT TruTV
Universal Kids USA VH1

 

Max

HBO HBO Family HBO Latino
ABC Accuweather Audience
BET Boomerang Bravo
BTN Cartoon Network CBS
CBS Sports Network Cheddar  Cinemax
CMT CNBC CNN
CNN World Comedy Central CW
Disney Channel Disney Junior Disney XD
E! ESPN ESPN2
ESPNEWS ESPNU Fox
Fox Business Network Fox News Channel FS1
FS2 Freeform FX
FX Movie Channel FXX Golf Channel
Hallmark Channel HLN Longhorn Network
MSG MSG+ MSNBC
MTV My Network TV Nat Geo Wild
National Geographic NBC NBCSN
Nick Jr. Nickelodeon Olympic Channel
Ovation Oxygen Paramount
Revolt SEC Network SYFY
TBS TCM Telemundo
TNT TruTV TV Land
Universal Kids USA VH1
YES Network    

 

Entertainment

A&E ABC Accuweather
AMC Animal Planet Audience
AXS TV Baby First BBC America
BET Bloomberg TV Bravo
Cartoon Network CBS CMT
CNBC CNN C-SPAN
C-SPAN 2 Comedy Central CW
Discovery Disney Channel Disney Junior
Disney XD E! ESPN
ESPN2 Food Network Fox
Fox Business Network Fox News Channel FS1
Freeform FX FXX
Galavision Golf Channel Hallmark Channel
Hallmark Movies and Mysteries HGTV History
HLN Investigation Discovery Lifetime
Longhorn Network Motor Trend MSNBC
MTV MTV 2 National Geographic
NBC NBCSN Nick Jr.
Nickelodeon One America News Ovation
Paramount QVC QVC2
REELZ RFD-TV SEC Network
SYFY TBS TCM
TeenNick Telemundo TLC
TNT TruTV TV Land
USA VH1 Vice
WE tv    

 

Choice

A Wealth of Entertainment A&E ABC
Accuweather AMC Animal Planet
Audience AXS TV Baby First
BBC America BET Bloomberg TV
Bravo BTN Cartoon Network
CBS Cheddar CMT
CNBC CNN Comedy TV
Cooking Channel C-SPAN C-SPAN 2
Comedy Central CW Discovery
Disney Channel Disney Junior Disney XD
E! ESPN ESPN2
ESPNEWS ESPNU Food Network
Fox Fox Business Network Fox News Channel
FS1 Freeform Fuse
FX FXX Galavision
Game Show Network Golf Channel Hallmark Channel
HGTV History HLN
IFC Investigation Discovery Justice Central
Lifetime Longhorn Network MLB Network
Motor Trend MSNBC MTV
MTV 2 National Geographic NBA TV
NBC NBCSN NHL Network
Nick Jr. Nickelodeon Nicktoons
One America News OWN Paramount
Pop QVC QVC2
REELZ RFD-TV Science
SEC Network SundanceTV SYFY
TBS TCM TeenNick
Telemundo Tennis Channel TLC
TNT Travel Channel TruTV
TV Land TV One UniMás
Up USA VH1
Vice WE tv The Weather Channel

 

Xtra

A Wealth of Entertainment A&E ABC
Accuweather AMC Animal Planet
American Heroes Audience AXS TV
Baby First BET Her BBC America
BBC World News BET Bloomberg TV
Bravo BTN Cartoon Network
CBS CBS Sports Network Cheddar
CMT CNBC CNN
Comedy TV Cooking Channel C-SPAN
C-SPAN 2 Comedy Central CW
Destination America Discovery Discovery Family
Discovery Life Disney Channel Disney Junior
Disney XD DIY Network E!
ESPN ESPN2 ESPNEWS
ESPNU FM Food Network
Fox Fox Business Network Fox News Channel
FS1 FS2 Freeform
Fuse FX FX Movie Channel
FXX Fyi Galavision
Game Show Network Golf Channel Great American Country
Hallmark Channel HGTV History
HLN IFC Investigation Discovery
Justice Central Lifetime LMN
Logo Longhorn Network MLB Network
Motor Trend MSNBC MTV
MTV Classic MTV 2 Nat Geo Wild
National Geographic NBC NBCSN
Nick Jr. Nickelodeon Nicktoons
Olympic Channel One America News OWN
Oxygen Paramount Pop
QVC QVC2 REELZ
Revolt RFD-TV Science
SEC Network Sportsman Channel SundanceTV
SYFY TBS TCM
TeenNick Telemundo Tennis Channel
TLC TNT Travel Channel
TruTV TV Land TV One
TVG UniMás Universal Kids
Up USA VH1
Vice WE tv The Weather Channel
YES Network    

 

Ultimate

A Wealth of Entertainment A&E ABC
Accuweather Animal Planet AMC
American Heroes Audience AXS TV
Baby First BET Her BBC America
BBC World News BET Bloomberg TV
Boomerang Bravo BTN
Cartoon Network CBS CBS Sports Network
Cheddar CMT CNBC
CNN Comedy TV Cooking Channel
C-SPAN C-SPAN 2 Comedy Central
CW Destination America Discovery
Discovery Family Discovery Life Disney Channel
Disney Junior Disney XD DIY Network
E! ESPN ESPN2
ESPNEWS ESPNU FM
Food Network Fox Fox Business Network
Fox News Channel FS1 FS2
Freeform Fuse FX
FX Movie Channel FXX Fyi
Galavision Game Show Network Golf Channel
Great American Country Hallmark Channel HGTV
History HLN IFC
Investigation Discovery Justice Central Lifetime
LMN Logo Longhorn Network
MLB Network Motor Trend MSNBC
MTV MTV Classic MTV 2
Nat Geo Wild National Geographic NBC
NBCSN Nick Jr. Nickelodeon
Nicktoons Olympic Channel One America News
OWN Oxygen Paramount
Pop QVC QVC2
REELZ Revolt RFD-TV
Science SEC Network Sportsman Channel
STARZ ENCORE Action STARZ ENCORE Black STARZ ENCORE Classic
STARZ ENCORE East STARZ ENCORE Family STARZ ENCORE Suspense
STARZ ENCORE West  STARZ ENCORE Westerns SundanceTV
SYFY TBS TCM
TeenNick Telemundo Tennis Channel
TLC TNT Travel Channel
TruTV TUDN TV Land
TV One TVG UniMás
Universal Kids Up USA
VH1 Vice WE tv
The Weather Channel YES Network  

 

Optimo Más

A&E ABC Accuweather
AMC Animal Planet Antena 3
Atres Series Audience AXS TV
Azteca Baby First BabyTV
Bandamax BBC America BET
Boomerang Bravo C-SPAN
C-SPAN 2 Canal 22 Internacional Canal Once
Caracol TV Cartoon Network East CBS
Centroamerica TV Cine Estelar Cine Mexicano
Cine Nostalgia Cine Sony Cinelatino
CNN CNN En Espanol De Pelicula
De Pelicula Clasico Discovery Discovery en Español
Discovery Familia Disney Channel Disney XD
E! Ecuador TV Ecuavisa Internacional
Enlace ESPN Deportes Estrella TV
Food Network FOROtv Fox
Fox Deportes FS1 FOXlife
Freeform FX FXX
Galavision GolTV Golf Channel
Great American Country History History En Español
HITN TV HLN Hola TV
IVC Net Longhorn Network MegaTV
Multimedios Motor Trend MSNBC
MTV Nat Geo Mundo National Geographic
NBC NBCSN Nick Jr.
Nickelodeon NTN24 Nuestra Tele
Paramount Pasiones Perú Mágico
QVC QVC2 SEC Network
SUR Perú TBS TeleCentro
Telefe Telemundo TNT
Tr3s TruTV TUDN
TV Chile TVE TyC Sports
UniMás Universo Univision
USA VePlus VH1
Vice VideoRola ViendoMovies
Vme WAPA America The Weather Channel
ZooMoo    

 


 

AT&T TV Now Local Channels

AT&T TV Now shines with local channels, depending on where you live. For example, in Los Angeles, subscribers can access ABC, CBS, FOX, KCal9, My Network TV, NBC, Telemundo, and Univision. Subscribers in Atlanta get ABC, CBS, FOX, NBC, Telemundo, Fox Sports South, and Fox Sports Southeast. What matters most is that the vast majority of subscribers should be able to at least access the local affiliates of the big four broadcast networks. To see what channels would be available to you in your market, use AT&T TV Now’s zip code tool

 


 

AT&T TV Now Add-ons

AT&T TV Now offers a host of options for subscribers looking to augment their packages. HBO comes with all Plus and Max subscriptions, but it’s far from the only premium movie channel available. Cinemax can be added for $11 per month, Epix for $6 per month, and the multichannel Movies Extra Pack is just $5 per month. 

Sports fans can add the NBA League Pass, giving them 100% commercial-free access to hundreds of games across the country, for $40 per month. 

Spanish-speaking viewers have two other options aside from the loaded Optimo Mas package. AT&T TV Now Deportes is a five-channel, $5 per month package that focuses on sports, including ESPN Deportes and GolTV. The best deal, however, may be AT&T TV Now Español. For $15 per month, subscribers get 50+ Spanish language channels. This added to the Plus package provides almost as many channels as the Optimo Mas deal for $6 less a month. 

 


 

AT&T TV Now DVR and Multiple Screens

All AT&T TV Now users get free cloud DVR with 20 hours of recording time included. There is currently no way to add extra time to your DVR. However, the company has just started to roll out a new feature that allows users to control live TV. Subscribers can now pause, rewind, and fast forward live TV using their remote. 

Each AT&T TV Now account comes with streaming on up to three screens at any time.

AT&T TV Now On Demand and Offline Content

Like all streaming TV platforms, AT&T TV Now has a vast collection of on-demand programming drawn from the channels you pay for. AT&T says it has 55,000+ titles on demand, drawn from movies and TV shows. This comes in incredibly handy when you’re running low on DVR space, since most new shows are available on-demand the day after they air. Due to it being a streaming TV service, AT&T TV Now does not support offline content. 

 


 

AT&T TV Now vs. the Competition

AT&T TV Now vs. Hulu with Live TV

On first glance, Hulu with Live TV should be the most direct competitor to AT&T TV Now. Each service is priced similarly, with Hulu with Live TV costing about $10 cheaper. When it comes to channels the services have dramatically similar lineups, with both missing AMC. However, Hulu with Live TV comes with Animal Planet, Discovery, Food, History, and TLC while AT&T TV Now doesn’t. Each service has also raised prices in the last year, but Hulu’s price increase has been more gradual. Even when the rate hike, Hulu is a better deal. 

Hulu includes access to its streaming service with membership, effectively providing the biggest on-demand TV library on Earth. The interface for Hulu’s app is also much better than AT&T TV Now’s. Then there’s the price. Hulu with Live TV is cheaper, even if you splurge for the Hulu (No Ads) + Live TV package for $60. That package gives you ad-free programming when using the Hulu streaming service, so while it won’t impact your daily viewing, it’s still a great feature for $5 less than AT&T TV Now’s starter package. The only advantage AT&T TV Now has over Hulu is the inclusion of HBO with its two baseline packages. 

AT&T TV Now vs. Sling TV

AT&T TV Now and Sling TV couldn’t be further apart as services. Sling TV is a budget-minded service that allows users to pay less for a smaller package of channels that meet their needs. AT&T TV Now is trying to bring old-style cable programming (and the pricing that comes with it). You might think that means AT&T TV Now offers vastly more channels. But let’s compare.

Sling Orange offers 32 channels for $30 a month, Blue comes with 47 channels for $30 per month, and the combined Orange + Blue package is 53 channels for just $45 per month. AT&T TV Now’s start Plus package comes with 50+ channels for $65. While Sling TV doesn’t have HBO, you could add Showtime for $10 a month to your package and still pay $10 less than you’d pay for AT&T TV Now. Most people come to Sling TV for the savings and sacrifice their favorite channels. But when compared to AT&T TV Now, Sling Orange + Blue, the most expensive option, is still cheaper and has more channels than AT&T TV Now’s starting package.  

AT&T TV Now vs. FuboTV

FuboTV, like Hulu with Live TV, is another service with a starting price close to AT&T TV Now’s, at $54.99 per month. The difference between those services and FuboTV, however, is options. FuboTV offers an absurd 110 channels of programming for $54.99 per month, with 30 hours of DVR included and the best international sports options of any service. You even get NFL Network and NBA TV in the standard package. FuboTV is also the only streaming TV option to offer 4K sports, though it is limited to a few events each month. 

With AT&T TV Now, you’d have to drop at least $80 to even come close to what FuboTV offers. The only place where AT&T TV Now is stronger than FuboTV is the inclusion of HBO with its baseline packages. Clearly, 50 extra channels for $10 less is a steal. If you want HBO and 100 channels, sign up for FuboTV and then just pay $15 for HBO Now. It’s only $5 more than AT&T TV Now’s $65 base Plus package.  

AT&T TV Now vs. YouTube TV

YouTube TV is one of the best streaming TV services on the market today, thanks to its abundance of features and reasonable pricing. Your $49.99 per month subscription gets you 70+ channels, unlimited DVR space, up to six user accounts, and great selection. It even has ESPN and local channels. AT&T TV Now has 20 fewer channels on its basic package, yet costs $15 more per month. Ironically that’s the cost of an HBO Now membership, so for the same price as AT&T TV Now, you could get 20 more channels and still have HBO.  

Is AT&T TV Now worth it?

Speaking as a long-time subscriber to DirecTV Now, it’s disappointing how far the service has fallen since its glory days. Prices have exploded on the service since its transition to becoming AT&T TV Now. When I signed up for DirecTV Now in 2018, my bill was $43 per month after taxes. Less than two years, that same service costs $22 more, though with fewer channels and an app that doesn’t perform optimally. 

I’ve also found AT&T’s communication with customers, speaking as a former customer, has been terrible. When prices go up, customers expect new features to come with them. AT&T still has one of the stingiest DVR allotments on the market, with just 20 hours of recording time. You miss out on popular channels. Its app is confusing to use, even for someone who writes about streaming for a living. Most frustrating of all, it once wasn’t this way. 

If you’re new to AT&T TV Now, you might experience something different, but that wouldn’t change the fact that other services give you more for less. How does AT&T TV Now expect to compete with YouTube TV, FuboTV, Hulu with Live TV or Sling TV when all those services have clear advantages. Its only true asset is HBO, but you can order that for yourself on HBO Now.

After years of enjoying DirecTV Now, it’s sad to see what’s happened to a service we’ve promoted a lot in the past. For years, it was easy to say DirecTV Now was the best streaming TV option on the market, but AT&T TV Now is no DirecTV Now. Until they make some improvements, we can’t recommend the service. 


New to cord-cutting? Here are our picks for the best movie streaming sites of 2019 and free live TV apps and channels. If you’re looking for premium services, here’s how to watch HBO, Showtime, and Starz online. Want a specific channel? Here’s how to stream A&E, AMC, Animal Planet, BBC, Bravo, Cartoon Network/Adult Swim, CNN, CNBC, C-SPAN, Comedy Central, the CW, Discovery, Disney Channel, ESPN, ESPN2, ESPN3, ESPNU, Food Network, Fox News, Freeform, FS1 and FS2, FX, Golf Channel, Hallmark, HGTV, History Channel, HLN, Lifetime, MSNBC, MTV, National Geographic, NBA TV, Nickelodeon, PBS, Sundance TV, Syfy, TBS, Tennis Channel, TLC, TNT, the Weather Channel, Willow, VH1, and NFL RedZone without cable, as well as free movies on YouTube. If you’re on the move, here’s how to watch Fox Sports Go and live stream NBC Sports

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John-Michael Bond

John-Michael Bond

John-Michael Bond is a tech reporter and culture writer for Daily Dot. A longtime cord-cutter and early adopter, he's an expert on streaming services (Hulu with Live TV), devices (Roku, Amazon Fire), and anime. A former staff writer for TUAW, he's knowledgeable on all things Apple and Android. You can also also find him regularly performing standup comedy in Los Angeles.