Internet Culture

The 11 most important fandoms of 2017

Here’s what dominated geek culture in 2017.

Photo of Michelle Jaworski

Michelle Jaworski

Photo of Gavia Baker-Whitelaw

Gavia Baker-Whitelaw

Dream Daddy, Star Trek: Discovery, Voltron, Game of Thrones, Rick and Morty, and BB-8 from Star Wars

In a year where reality often felt more like fiction, our fan communities became more vital than ever.

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We watched our heroes—both fictional and real—rise and fall from grace, some of them transformed into symbols as fans took the streets to peacefully protest real-world events. Many of us finally began to see ourselves reflected in our fandoms, whether it was Wonder Woman‘s Diana, Star Trek: Discovery‘s Michael Burnham, or Star Wars‘ expanding roster of diverse characters. Some of the year’s top fandoms were unexpectedly delightful, including the dating simulation game Dream Daddy and the rise of the K-pop group BTS. Others revealed the darker side of fan culture, from self-righteous toxicity (Rick and Morty) to racist and sexist backlash (The Last Jedi).

But even in the most frustrating moments, we had our favorites—looking at you, Daenerys Targaryen—to burn it all to the ground.

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Here are our top fandoms (listed in no particular order) of 2017.

1) Rick and Morty

rick and morty szechuan sauce
GIF via Game of Thrones/HBO

Apart from Pickle Rick, Szechuan sauce, an obscure McNugget dip introduced in 1998 to promote Disney’s Mulan, was the biggest thing that people remember from Rick and Morty’s excellent third season. The throw-away joke from the season 3 premiere became almost a rallying cry for some fans. They begged McDonald’s to bring it back, made their own sauce, and one person spent tens of thousands of dollars on an original tub of it. And, curiously, McDonald’s delivered. Sort of.

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The fast-food chain first brought back the sauce for the Rick and Morty crew, but then, perhaps to garner some goodwill and capitalize on fan enthusiasm, it made limited packets available for one day. The promotion went off the rails as the sauce quickly ran out. This unleashed some of the uglier and more toxic parts of the show’s fandom—which had already surfaced to harass and dox some of the show’s female writers. McDonald’s eventually promised to re-release the sauce to appease upset fans. It took time (and some interdimensional travel) to make Rick’s series arc a reality, but if anyone could trick a corporate giant into releasing an obscure sauce by the sheer will of its own fandom, it’s Rick and Morty.Michelle Jaworski

2) Game of Thrones

game of thrones spinoffs
HBO

But for fans the highs of season 7 are now followed by a long two-year wait for the show and who knows how much longer for George R.R. Martin‘s The Winds of Winter. With active online communities and subreddits and Game of Thrones conventions like Ice and Fire Con and new convention Con of Thrones, fans know they’re not alone in the Long Night.

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Off-screen, the show was plagued by leaks and spoilers. An outline of the show’s seventh season leaked last year that revealed nearly every major plot point, including one that gained more attention as the show confirmed its accuracy. Fans even identified the actor playing Rhaegar Targaryen from leaks long before he made his debut. Just weeks into season 7, hackers revealed that they breached HBO’s security system, leaked Game of Thrones outlines, and demanded ransom. Unrelatedly, two episodes of season 7 leaked online days before they were set to air. But the behind-the-scenes debacles didn’t affect Game of Thrones, which had record ratings that will likely rise even higher when HBO airs season 8, including one of the most anticipated series finales this decade. All HBO has to do is stick the landing.—Michelle Jaworski

3) Star Trek

Star Trek: Discovery/CBS

4) Wonder Woman

wonder woman movie
Star Trek: Discovery/CBS
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Plenty of superhero movies do well at the box office but have zero cultural impact. (Avengers: Age of Ultron, we’re looking at you.) Wonder Woman wasn’t one of them. People rewatched it again and again, and its box office longevity suggests it benefited a lot from word-of-mouth. The number one movie on Tumblr, Wonder Woman gifs were ubiquitous across social media, and director Patty Jenkins was shortlisted for Time magazine’s Person of the Year. In a year dominated by depressing news stories about sexual harassment and misogyny, Wonder Woman was the inspirational, feminist hero we all needed to see.—Gavia Baker-Whitelaw

5) Star Wars

rey turns on lightsaber the last jedi
Star Wars/Lucasfilm

The year kicked off on a somber note following the death of Carrie Fisher. The Star Wars community spent much of the year honoring the memory of their favorite princess and general. Leia Organa (and Fisher herself) became the source of a new hope whose influence changed lives and helped shape her final Star Wars film. And Lucasfilm had two very public departures this year: Solo directors Chris Miller and Phil Lord just weeks before the end of principal photography and Episode IX director Colin Trevorrow. (They’ve been replaced by Ron Howard and J.J. Abrams, respectively.)

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For fans, 2017 meant even more Star Wars to dissect and explore. The Last Jedi challenged everything we knew about Star Wars, and along with answering some massive questions, it gave us a story with several women and people of color at the forefront. (Plus, thanks to The Last Jedi, we now have porgs!) The franchise may be over the hill but it’s showing no signs of stopping. Now that Last Jedi director Rian Johnson is creating a new Star Wars trilogy we won’t be leaving that galaxy far, far away for the foreseeable future.—Michelle Jaworski

6) Voltron

voltron legendary defenders
Voltron: Legendary Defenders/Netflix

Keith and Lance (two of the main pilots) topped Tumblr’s list of popular ships in 2017. That means more people were posting about them than pairings from mainstream fandoms like Riverdale, Supergirl, and Star Wars. That’s partly for the usual reasons—people love making Keith/Lance art and fanfic, and speculating about their role in the show—and partly because Voltron fandom is rife with controversy.

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This year, a fan tried to blackmail Voltron’s creators to make Keith/Lance into a canon romance, threatening to leak storyboards from the show. (It didn’t work.) Another group of fans petitioned the showrunners to reveal the precise ages of the main characters—a seemingly innocuous question that ties into a toxic debate between Voltron shippers. The main characters all appear to be in their late teens or early 20s, but some fans accuse certain pairings of having an inappropriate age gap. Keith and Lance are the same age, so if Netflix confirmed that other characters were older or younger, it could give Keith/Lance fans the moral upper hand during arguments.—Gavia Baker-Whitelaw

7) Yuri on Ice

free anime online: Yuri on Ice on Crunchyroll
Crunchyroll
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8) Overwatch

overwatch
Crunchyroll

9) Dream Daddy

dream daddy
Crunchyroll
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10) BTS

bts kpop
Republic of Korea/Flickr (CC-BY-SA)

11) Marvel controversies

Hydra Captain America Secret Empire
Republic of Korea/Flickr (CC-BY-SA)
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First there was the Hydra Captain America storyline, carrying on from 2016. It saw Steve Rogers get rewritten as a Hydra sleeper agent, starring in a rather poorly executed political allegory about fascism in America. It earned continual backlash throughout its highly publicized run as Marvel’s biggest event comic of 2017. Then there were several behind-the-scenes mishaps at the publisher itself, including an executive blaming low sales on women and “diversity,” and the broader problem of discrimination and harassment in the comics industry. In November, we learned that Marvel’s new Editor-in-Chief created a fake Japanese persona so he could publish Japan-inspired comics in the 2000s. We assumed this would be the last Marvel scandal of the year, but in the back half of December, it canceled several comics starring women and queer characters, and (unrelatedly) precipitated a very public falling-out with Thanos creator Jim Starlin. Phew.—Gavia Baker-Whitelaw

 
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