During an event streamed from Cupertino, California, CEO Tim Cook announced several new services, including Apple TV+, a streaming video service for original content. Here’s what we know so far.
Its streaming video service is called Apple TV+, and a dramatic black-and-white video featuring Steven Spielberg, Ron Howard, Jennifer Aniston, Damien Chazelle, Octavia Spencer, JJ Abrams, and more announced some of the “storytellers” they’ll be working with on original content. Spielberg appeared to tease his adaptation of Amazing Stories. Reese Witherspoon and Jennifer Aniston teased their upcoming series The Morning Show, along with co-star Steve Carell. Oprah teased two documentaries she’s producing, and a new vision of her Book Club.
A new Apple TV app was also demoed, and Apple TV+ will be available through that. It will be an ad-free subscription service, available on and offline, with new additions every month. The Apple TV app will also be added to smart TVs for the first time.
No monthly price was announced, but Apple TV+ will debut in the fall. The TV app’s “channels” feature offers access to Showtime, HBO, Starz, and more. It was confirmed last week that Netflix won’t be part of it.
A game subscription service, Apple Arcade, will offer access to more than 100 original and new games on mobile, desktop, tablet, or TV.
The new Apple News subscription service is titled Apple News+. More than 300 magazines will be added to the service, and subscribers will have access to sites like Vulture and the Los Angeles Times. It will cost $9.99 a month. Apple Card, a branded credit card, was also announced.