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Facebook events and groups are likely the only reason many users decide to get on the social media platform. This is why the two features are Facebook’s new focus for its mobile app, the company announced at its keynote address Tuesday.
“More than 400 million people on Facebook belong to a group that they find meaningful,” Facebook wrote in a blog post. “We’re rolling out a fresh new design for Facebook that’s simpler and puts your communities at the center.”
The groups tab will now be featured front and center in the app’s main menu bar. There, users will get to see a single feed of posts from the various groups they belong to, along with suggestions for new groups to join.
To make it easier to find groups to join, Facebook plans to make group promotions visible throughout the app–like in its Marketplace and Watch areas.
Facebook is even making it easier to post to the groups a user belongs to, by allowing the user to post to their groups directly from their News Feed.
The company is also playing around with the idea of Tinder, but for friends, with a new feature called “Meet New Friends.” The feature will match Facebook strangers who have similar interests and histories.
The events tab will also be featured right next to the groups tab in the main menu. Through the events tab, users will be able to find events happening in their area. The design of the events tab has been revamped with a better map so that users can view the proximity of events from one another.
The redesign marks a huge transition from Facebook’s previous focus on a user’s personalized feed, but fits in line with a declaration by Mark Zuckerberg earlier this year to reshape the company as a “privacy-focused communications platform.”
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H/T the Verge
Alyse Stanley is a video game and culture reporter based in Virginia with words at Polygon and USGamer. When she’s not writing about memes, she edits Unwinnable’s monthly magazine. You can follow her on Twitter @pithyalyse.