- Thousands of Uber users have reported sexual assaults, company says Friday 5:40 PM
- ‘Astronomy Club’ reformats the sketch show Friday 4:58 PM
- Trump is concerned America’s toilets too weak Friday 3:53 PM
- Twitter users claim Billie Eilish is ‘over’ because she didn’t like Lady Gaga’s meat dress Friday 2:53 PM
- Nikki Haley says the Confederate flag was fine until Dylann Roof ‘hijacked’ it Friday 2:49 PM
- How emotional labor discourse spawned multiple memes Friday 2:22 PM
- Video of YouTuber Onision threatening ex-girlfriend resurfaces Friday 2:03 PM
- Marianne Williamson embraces anti-vax stance on Facebook Friday 1:58 PM
- Peloton Husband is worried memes will have ‘repercussions’ for his career Friday 1:55 PM
- ‘The Mandalorian’ stumbles as it returns to a familiar planet Friday 1:47 PM
- The best app controlled Christmas lights for the holidays Friday 1:04 PM
- Go green and save green with solar-powered Christmas lights Friday 1:02 PM
- Bloomberg on diversity in 2020 race: ‘Don’t complain to me’ Friday 12:40 PM
- Midge flaunts the worst side of herself in ‘Marvelous Mrs. Maisel’ season 3 Friday 12:17 PM
- Social media companies continue to fail to police fake behavior, study finds Friday 10:44 AM
More than ever before, the meme culture of 2017 is a culture of remixing and recombining memes to create new #content. The meme-industrial complex that includes 4chan, subreddits like r/dankmemes, and derivative sites like iFunny is set up to assimilate any memeworthy news within hours, rapidly grafting it onto the successful memes of the past. On Tuesday night, it went to work on Donald Trump’s now-infamous “covfefe” Twitter typo.
The Trump executive order meme is an obvious one:
But the trend spread to a whole range of recent hits, like “eyes on drugs“:
And the blue “nut button“:
And the Whomst/”expanding brain” meme:
Mocking Spongebob, the biggest meme of May, was an obvious choice:
But no meme, no matter how minor, was safe from the rapidly stretching tendrils of covfefe.
Several factors combined to speed the spread of covfefe across the 2017 meme landscape. As a word that means nothing, it can replace the punchline of any meme, no context required. The work involved is almost zero: Just pick a meme and covfefe it.
And because memes have become more template-based over time, dank #content creators were supremely prepared for a moment like this. The memes of 2017 tend to be multi-panel images with specific real-estate allocated for a punchline—think of Drake memes or the exploding brain, for example.
When Trump fell asleep with his phone in hand (or whatever happened to bring us “covfefe”) most of the work was already done. All the internet had to do was plug and play.
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.