The looks, the launches, and the controversies that make makeup more than just a routine online.
Anastasia Beverly Hills accused of stealing art from Latinx trans photographer
‘A brand with this reach leeching off of small creators for profit is disgusting.’
On Oct 2, 2019 by Tiffanie Drayton
Alexa Demie shares the beauty inspiration behind ‘Euphoria’s’ Maddy
‘The show reignited what everyone loves about makeup.’
On Aug 18, 2019 by Eilish O’Sullivan
The makeup revolution is being led by queer influencers of color
These beauty influencers are subverting gender norms to reveal their true selves.
On Dec 7, 2018 by Elisabeth Sherman
Man makes app to erase your makeup in photos—but insists it isn’t sexist
MakeApp’s creator insists the app wasn’t intended to be sexist, but history tells a different story.
On Nov 15, 2017 by Samantha Grasso
Moroccan state TV advises women to cover up domestic abuse with makeup
Many are outraged by the segment for ‘normalizing’ violence.
On Nov 28, 2016 by Mehak Anwar
Teen Instagram star jailed in Qatar for two months, claims it was for ‘being gay’
“They said…I look like a ‘she-male.'”
On Aug 29, 2016 by Mary Emily O’Hara
The ‘before and after contour’ meme is magically transformative
Makeup is damn powerful.
On Aug 29, 2016 by Gabe Bergado
Get the perfect look with these essential YouTube makeup tutorials
Need help getting the perfect look? These videos can help.
On Aug 23, 2016 by Jaya Saxena
This man has perfected the Disney-princess transformation
Dude is a wiz with makeup.
On Jun 9, 2016 by Lyz Lenz
You will probably buy your next mascara over Twitter—and here’s why
The Avon lady has moved online—and she’s called Younique.
On Sep 7, 2015 by Taylor Prewitt
This is the most powerful makeup tutorial you’ll ever watch
What a jarring way to draw attention to this horrific violence against women.
On Sep 4, 2015 by Mary Emily O’Hara
YouTube makeup artist comes out as transgender in powerful video
Stef Sanjati says she doesn’t feels trapped, she feels comfortable.
On Aug 20, 2015 by Rae Votta
Sofia Vergara took a no-makeup selfie, and everyone is confused about it
Trolls are saying that the actress looks ‘suspiciously good’ in the photo.
On Jun 22, 2015 by Nayomi Reghay
Crayola doesn’t want beauty vloggers to use colored pencils on their faces
The colorful company says its products are ‘not designed’ for makeup.
On May 19, 2015 by Marisa Kabas
Transgender teen with popular YouTube channel takes her own life
Taylor Alesana was just 16 years old.
On Apr 13, 2015 by Dell Cameron
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