Alexa Demie shares the beauty inspiration behind ‘Euphoria’s’ Maddy

‘The show reignited what everyone loves about makeup.’


Eilish O'Sullivan


Colored eyeshadow–not so perfectly blended out–is a rite of passage many high school girls go through. And, the Gen-Z drama, Euphoria, is inspiring everyone to delve right back into those old eyeshadow habits.

The show is not just inspiring people to experiment with eyeshadow but glitter and rhinestones as well. As beauty YouTuber Desi Perkins put it, “The show reignited what everyone loves about makeup and how fun it is and how carefree it can be.”

Alexa Demie–both a baddie in the show and in real life–just shared with Twitter a few beauty references she brought in to hone Maddy Perez’s aesthetic in the HBO series.

Demie says, in a YouTube video for Vogue, that she made several mood boards to show the creators what she had in mind for her character. The photos–including one of Nina Simone with what looks like rhinestones embedded in her eyebrows and on her eyelids–are presumably part of those boards.

“I made like three extensive mood boards for my look for Maddy. And the makeup artists were so collaborative, so it was really fun because we sort of got to work together,” Demie says in the video.

Demie, who relies on ‘90s editorial for inspiration, says that she would do her own winged eyeliner on-set because it’s her “signature thing.”

But the makeup artists, Doniella “Donni” Davy and Kirsten Sage Coleman, also deserve a lot of credit surrounding the show’s makeup hype. Both of the artists share behind-the-scenes photos, detailing what products and techniques went into creating the masterpieces–helpful for fans, everywhere, who are currently replicating the looks.

Another probable reason why there is such an emphasis on makeup is that Euphoria creator, Sam Levinson, is actually “really into makeup,” according to the actress. Demie says that she loves playing Maddy, partially citing beauty reasons.

“It was the first time I had a character where I got to play with makeup and play with outfits and be so involved in that,” Demie says.

HBO announced in June that Euphoria was renewed for a second season, so we’ll hopefully be seeing more makeup and more Maddy very soon.


The Daily Dot