The looks, the launches, and the controversies that make makeup more than just a routine online.
“Dior and Armani add blue”: Cosmetic chemist debunks viral claim about a “blue pigment shortage” in beauty products
“We’re talking about multi-billion dollar companies here.”
On Dec 1, 2025 by Alexandra Samuels
“Why are they mocking us?”: Mariah Carey’s “It’s Time” video with Sephora slammed as tone-deaf on social media
“Mocking us while simultaneously asking for our money is insane.”
On Nov 3, 2025 by Rebekah Harding
“This is legit my makeup everyday”: The “rising sign” beauty trend is taking over TikTok
“I think I don’t like this.”
On Sep 16, 2025 by Susan LaMarca
“No boys allowed”: TikToker decides to paint face green to avoid “disgusting messages” after her audience begins to skew toward men
“Is it working?”
On Sep 8, 2025 by Rebekah Harding
The “clean girl” look is out. Behind the “purseface” beauty trend taking over instead
“Serving face card.”
On Aug 23, 2025 by Makalah Wright
“Why would you have not just walked out?”: Brandy Melville customer says she was forced to buy the clothes she tried on—all because of her makeup
“Brandy Melville workers are just girls that peaked in high school and never grew out of it lmao.”
On Aug 22, 2025 by Ljeonida Mulabazi
“Their biggest mistake ever”: Urban Decay announces formula changes to their incredibly popular setting spray, and social media is in mourning
“This will end Urban Decay I fear.”
On Jul 30, 2025 by Ljeonida Mulabazi
11 summer beauty trends taking over in 2025
It’s officially too hot to wear makeup.
On Jul 27, 2025 by Caché Roberts
“I’ve never laughed harder at them trying to find product”: Confused male DoorDashers are filling up Sephora stores thanks to a beauty sale
“My male dasher did a great job.”
On Jul 25, 2025 by Rebekah Harding
The hot new lip liner brand on TikTok is just a Sharpie: “I’m doing this, no questions asked”
“This is outrageous. I’m doing it.”
On Jun 18, 2025 by Lindsey Weedston
“Had no idea”: People are just now finding out why Benefit’s Benetint was invented
“Just side eyed my benetint blush from across the room.”
On Jun 10, 2025 by Rebekah Harding
“I think sales will drop now”: E.l.f. Beauty buys Hailey Bieber’s Rhode for $1 billion
“Getting deja vu.”
On May 29, 2025 by Rebekah Harding
“Even more reason to buy more lower priced brands”: e.l.f. Cosmetics will raise the price of all products by $1, citing tariffs and inflation
The increase, which begins in August, also impacts the Naturium and Keys Soulcare brands.
On May 28, 2025 by Ljeonida Mulabazi
Times are tight. Here are 26 genius hacks for your unloved skincare products
‘I also use fragrance I don’t like to make my own poo-pouri spray.’
On Apr 23, 2025 by Anna Good
‘Not to be dramatic but I’m traumatized’: The yarn makeup trend is pure nightmare fuel
‘I’m impressed but still terrified.’
On Apr 1, 2025 by Rebecca Leib
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