- Cops cuff Black man for eating sandwich on subway platform 6 Months Ago
- Drake booed offstage by Frank Ocean fans 6 Months Ago
- Trump says he’s meeting with vaping industry as administration readies new rules 6 Months Ago
- Everything you need to know about Google Reverse Image Search Today 12:29 PM
- Hong Kong police caught on live stream shooting protester Today 12:26 PM
- Twitter proposes adding warnings to tweets with deepfakes Today 10:43 AM
- Dak Prescott’s pregame warmup becomes an instant meme Today 10:40 AM
- lhan Omar baselessly accused of anti-Semitism for billionaires tweet Today 10:15 AM
- Tulsi Gabbard wants Hillary Clinton to retract her Russia accusations Today 9:24 AM
- 21 stoner gift ideas that don’t involve buying weed Today 9:13 AM
- PayPal and Venmo’s anti-terrorism regulations are causing headaches for average businesses Today 9:06 AM
- Consumers claim the Apple Card is sexist Today 8:44 AM
- Twitch bans Viperous for allegedly using racial slur during live stream Today 8:18 AM
- ‘Rick and Morty’ takes a stab at its own offseason meta-narrative Today 7:06 AM
- Virtual reality is a surprisingly great tool for therapeutic conversations Today 7:00 AM
Google on Wednesday announced a new feature that will let users auto-delete certain data, including their location history.
In a post on the company’s blog, Google revealed that users would soon be given the option to have their app activity, location data, and web history cleared automatically either every three or 18 months.
“Choose a time limit for how long you want your activity data to be saved—3 or 18 months—and any data older than that will be automatically deleted from your account on an ongoing basis,” Google said.
The new option, expected to begin rolling out “in the coming weeks,” aims to let users better control their data while still utilizing Google’s personalization features. Those uninterested in having their information used to personalize their online experience already have the option to entirely disable app activity, location data, and web history.
Google suggested that the new feature will likely be expanded in the near future to other content collected by the company.
The auto-delete option reportedly comes in response to users who have complained that managing their data is a cumbersome and overly-complex process.
“We work to keep your data private and secure, and we’ve heard your feedback that we need to provide simpler ways for you to manage or delete it,” Google added.
Mikael Thalen is a tech and security reporter based in Seattle, covering social media, data breaches, hackers, and more.