- Cara Delevingne calls out Justin Bieber for ‘ranking’ wife Hailey’s friends Friday 9:07 PM
- Fans defend Jenna Marbles after some people claimed she mistreated her dogs in a recent video Friday 8:37 PM
- ‘Friends’ gets reunion special on HBO Max, fans go wild Friday 7:37 PM
- Why you should drop everything and start reading ‘Lore Olympus’ Friday 6:27 PM
- ‘Boogaloo’ memes are trying to organize a second civil war—and they’re spreading fast Friday 3:48 PM
- People are disturbed by these McDonald’s-scented candles Friday 3:47 PM
- Season 2 of ‘The Witcher’ is in production Friday 3:16 PM
- Here are some cringey billboards Bloomberg ran in Arizona Friday 2:51 PM
- PewDiePie returns to YouTube after 37-day hiatus Friday 2:01 PM
- Why was a Republican Party Facebook page co-managed by someone in Turkmenistan? Friday 1:26 PM
- The shorthand guide to ‘Star Wars: The Clone Wars’ Friday 1:07 PM
- Congress urges Tinder to screen for sex offenders Friday 1:03 PM
- Video shows 9-year-old threatening suicide after being bullied Friday 12:01 PM
- Ex-Goldman Sachs CEO says he might vote Trump because Sanders is too mean to him Friday 11:40 AM
- Twitch streamer says she was banned for body painting Friday 11:39 AM
Coke Zero gets just about nowhere with its ad campaign for a post-Super Bowl holiday
Another corporate ad campaign falls flat on Twitter and YouTube.
Everyone wants an extra day off work, right?
Coke Zero, in a PR move of apparent benevolent goodness, wants to turn the Monday after the Super Bowl into a national holiday—as in the kind of government holiday that could lead to actual paid time off. They dubbed it “Magnificent Monday” and turned to YouTube and Twitter to drum up support.
Too bad it didn’t work.
Instead of purchasing a “promoted tweet,” which might have gotten the campaign the exposure it needed, Coke Zero took to tweeting at prominent Twitter personalities, including minor celebrities and journalists. The people who were tweeted at appear to be the same folks who were featured in today’s CNN article titled “The 20 most entertaining Super Bowl tweets.”
Perhaps CP+B (advertising company Crispin Porter + Bogusky), the brains behind the #magmonday campaign, didn’t want to purchase promoted tweets, as that backfired terribly for McDonald’s #McDstories campaign two weeks ago.
But tweeting at Twitter users was clearly not the way to go either.
Gawker journalist Adrian Chen was apparently so offended by Coke Zero tweeting at him for help, that he proceeded to mock the campaign with his cadre of writer friends on Twitter. Negative, violent or depressing tweets about Coke were then tweeted with the hashtag #magmonday, which got more retweets than the earnest #magmonday Coke Zero tweets.
According to Topsy, fewer than 300 people tweeted #magmonday, the associated campaign’s hashtag today.
At time of publication, only four people had commented on the 24-hour-old YouTube video, and only one person thought it was a good idea. RevieCourier, who hated the idea enough to comment twice, called it a “coke holiday” and was against it because it celebrated “consumerism.”
Fruzsina Eördögh was the Daily Dot's first YouTube reporter. In addition to working as a producer for the now-defunct digital channel TouchVision TV, Eördögh has been published by Vice, the Christian Science Monitor, the Guardian, Variety, and Slate.