- Man claims ex-girlfriend killed his dog after he broke up with her 8 Years Ago
- What are BitTorrent downloads and how do they work? 8 Years Ago
- ICE cuts the cord on real immigrant hotline after being featured in ‘Orange Is the New Black’ Today 10:49 AM
- The 10 best music podcasts for artist interviews and criticism in 2019 Today 10:41 AM
- How a socialist Twitch streamer landed in a feud with Dan Crenshaw Today 10:07 AM
- How to prepare for your fantasy football draft (and season) Today 9:00 AM
- Kit Harington is joining the MCU–and people are guessing which character he will play Today 8:48 AM
- How to live stream Juan Francisco Estrada vs. Dewayne Beamon Today 8:00 AM
- The 5 best free torrent clients you can download in 2019 Today 8:00 AM
- How to stream Saints vs. Jets in NFL preseason action Today 7:49 AM
- How to stream Chiefs vs. 49ers in NFL preseason action Today 7:36 AM
- How to live stream Bellator 225: Mitrione vs. Kharitonov Today 7:30 AM
- Alice Wetterlund draws insight from the last decade in ‘My Mama Is a Human and So Am I’ Today 7:00 AM
- How to stream the Cowboys vs. Texans NFL preseason showdown Today 7:00 AM
- How ‘Stranger Things’ is inspiring new waves of Dungeons and Dragons fans Today 6:00 AM
Some McDStories are best left untold
The fast food chain bit off more than it could chew on Twitter after asking users to submit their favorite “McDStories.”
With nearly 500 million users, it’s easy for corporations to mistake Twitter for one big publicity machine. However, the social network is not so easily controlled.
McDonald’s is the latest company to learn this lesson the hard way. On Jan. 18, the fast food chain’s official account, @McDonalds, started a Twitter promotion with two tweets using the hashtag #McDStories.
“‘When u make something w/pride, people can taste it,’ – McD potato supplier #McDStories,” they tweeted.
But this week Twitter users proved that some stories are best left untold.
McDonald’s didn’t have to learn this marketing lesson the hard way. There are countless examples of corporations whose Twitter promotion attempts crashed and burned.
Last October, Wendy’s received a veritable beating on Twitter in response to its hashtag promotion, #HeresTheBeef. The fact that the promotion coincided with another hashtag, #MeatlessMonday, didn’t help.
In November, Twitter made examples of two more companies.
After Australian airline Quantas grounded all flights for a week in response to a workers’ strike, its social media director attempted to drum up goodwill by inspiring Twitter users to share stories of #QuantasLuxury. Instead, they received sarcastic and bitter replies.
“Quick note to corporate Australia: when you’re in the middle of crushing your workforce, don’t start a twitter promotion,” tweeted @jeremysear.
A few days later, Durex Condoms learned that Twitter users don’t appreciate sexist jokes during their #DurexJokes campaign. The company narrowly avoided a South Africa-wide boycott.
The lesson here for McDonald’s? Don’t try to force-feed the hand that bites.
Photo by enriqueburgosgarcia
Lauren Rae Orsini is a web culture reporter who specializes in anime and the business of fandom. Her work has been published by Forbes and Business Insider.