TikTok
TikTok’s rise to app store domination can largely be attributed to ByteDance’s acquisition of Musical.ly in November of 2017 for a whopping $1 billion. Musical.ly users were automatically integrated into TikTok’s platform after the buyout, and the majority of those users were from the U.S.
Although the DNA of TikTok’s original content trademark—lip-syncing and dance routine videos—are still largely popular on the platform, the application has evolved in its respective markets to offer a wide variety of clips from its user base. Allowing for more long-form videos has allowed for content creators to upload viral storytimes and, in some instances, mini-documentaries about their daily lives.
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