Wall Street Journal/YouTube Susan Wojcicki/Twitter

YouTube reverses decision to remove creators’ badges

'We missed the mark.'


Mikael Thalen


Posted on Sep 22, 2019   Updated on May 20, 2021, 3:12 am CDT

YouTube CEO Susan Wojcicki has announced that the company is reversing its decision to change its verification policy after a major backlash from creators.

YouTube began the process of removing many of its users’ badges last week after issuing new guidelines on which channels could be verified. The policy change was protested by countless users who argued their channels were improperly targeted.

Wojcicki apologized for the change on Friday and admitted the company “missed the mark.”

“To our creators & users–I’m sorry for the frustration & hurt that we caused with our new approach to verification,” Wojcicki said. “While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.”

Later that day, in a blog post, YouTube stated that verified channels would keep their badge without needing to appeal the decision.

YouTube also added that, just as before, channels over 100,000 subscribers will still be eligible to apply for verification. In order to do so, account holders must go through an authentication process as well.

The company noted that the application process, which is currently on hold, will be open again at the end of October.

“When viewers come to YouTube, it’s important that they know the channel they are watching is the official presence of the creator, artist, public figure or company that it represents,” the blog post states.

Aside from reversing their previous decision, YouTube also revealed that the verification badges themselves would take on a new look beginning next year.

Verified music channels, for example, will be represented by a musical note while other channels will receive a checkmark.

The misstep from YouTube is one of many as the video platform attempts to please advertisers, critics, and its longtime creators.


H/T Mashable 

Share this article
*First Published: Sep 22, 2019, 1:47 pm CDT