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Brace yourself for 4 more ‘Transformers’ movies

Say hello to the 'Transformers Cinematic Universe.'

On Oct 4, 2015 by Gavia Baker-Whitelaw

Internet Culture
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Hasbro felt the need to make the ‘Jurassic World’ raptor toys male

Life (and Hasbro's marketing department) finds a way.

On Jun 25, 2015 by Aja Romano

Parsec
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Marvel’s toy line just erased Black Widow from her own scene in ‘Age of Ultron’

We've now reached maximum tone deafness regarding Marvel's exclusion of Black Widow from its product lines.

On May 11, 2015 by Aja Romano

Parsec
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Hasbro finally lets you build a lightsaber as intense as your ‘Star Wars’ fandom

The new movie's crossguard lightsaber was just the beginning.

On Feb 18, 2015 by Aja Romano

Internet Culture
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New ‘Jurassic World’ toy reveals movie’s top-secret dinosaur villain

And what a villain it is.

On Feb 14, 2015 by Mike Wehner

Internet Culture
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Play-Doh’s penis-shaped playset ruined Christmas for these parents

It's only the tip of the debacle.

On Dec 30, 2014 by Greg Seals

Internet Culture
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Inside the studio that had an even worse year than Sony

To fix a dismal 2014, DreamWorks needs to start listening to its fans.

On Dec 29, 2014 by Ashlyn Keefe

Internet Culture
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Bronies attack one of their own after a racy ‘My Little Pony’ blog disappears

Princess Molestia appealed to adult pony fans, but some thought she was bad for the show's target audience: kids.

On Jan 22, 2014 by Aja Romano

Fandom
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Hasbro halts production of unauthorized “My Little Pony” video game

Based on the beloved animated series My Little Pony: Friendship is Magic, Fighting is Magic underwent nearly two years of development. 

On Feb 13, 2013 by Aja Romano

Streaming
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Cat flattens the competition in Monopoly token vote

Some folks are pretty steamed up about losing the iron, but at least the shoe and wheelbarrow are safe.

On Feb 6, 2013 by Mike Fenn

Trending
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13-year-old’s petition leads to gender-neutral Easy Bake Oven

Thanks to a big sister's online petition, Hasbro has agreed to market its Easy Bake Oven to both boys and girls.

On Dec 18, 2012 by Fidel Martinez

Internet Culture
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Baking up a batch of politics

Food writer Jason Kessler on the Easy Bake oven color kerfuffle and the Internet cause. 

On Dec 18, 2012 by [email protected]

Internet Culture
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Girl’s petition against Hasbro’s gender stereotyping goes viral

Hey, Hasbro, 13-year-old McKenna Pope thinks your sexist stereotypes stink. “I want my brother to know that it's not ‘wrong’ for him to want to be a chef," she says.

On Dec 4, 2012 by Kevin Morris

IRL
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Bronies raise $57,000 for African orphans

The funds will support a clinic in Uganda and an orphanage in Tanzania.

On Sep 25, 2012 by Fernando Alfonso III

IRL
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Hasbro shuts down prominent “My Little Pony” artist

DeviantArt contributor Sherry Boulon received a cease-and-desist notice from Hasbro over her high-quality plush toys. 

On May 23, 2012 by Lauren Rae Orsini

Business