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Minur/Shutterstock AnyaLis/Shutterstock HasanAbi/YouTube SSSniperWolf/YouTube xQc Reacts/YouTube (Licensed)

What’s the difference between reacting to content and stealing it?

xQc’s reaction content is causing Twitch drama, resurfacing an old conversation about whether or not the genre is fair use.


Steven Asarch


Posted on Aug 2, 2023   Updated on Aug 10, 2023, 12:00 pm CDT


This article originally appeared on Passionfruit.

One of the most complicated, popular, and outright controversial parts of the creator economy is the reactor. Whether it’s a YouTuber emoting to a compilation of TikToks or a Twitch streamer showing their audience an entire season of MasterChef, reaction content is incredibly popular across all platforms.

“It’s popular with streamers because the viewers like it,” Twitch streamer Matthew “Mizkif” Rinaudo told Passionfruit. “It’s popular with viewers because they can see what their opinions are supposed to look like because people like to see what the opinions of those creators are.”

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*First Published: Aug 2, 2023, 4:34 pm CDT