This article originally appeared on Passionfruit.
One of the most complicated, popular, and outright controversial parts of the creator economy is the reactor. Whether it’s a YouTuber emoting to a compilation of TikToks or a Twitch streamer showing their audience an entire season of MasterChef, reaction content is incredibly popular across all platforms.
“It’s popular with streamers because the viewers like it,” Twitch streamer Matthew “Mizkif” Rinaudo told Passionfruit. “It’s popular with viewers because they can see what their opinions are supposed to look like because people like to see what the opinions of those creators are.”