Steven Asarch

Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek and Insider. In 2021, he executive produced the docu-series "Onision in Real Life" on Discovery +.

colleen ballinger returns toxic gossip train fall vlog

Colleen Ballinger is back and wants you to forget about her Toxic Gossip Train 

‘Toxic Gossip Train (Fall Vlog remix).’

On Nov 21, 2023 by Steven Asarch

pokimane cookies controversy myna snacks

Pokimane’s cookie controversy is clearly contrived

Streamer Pokimane announced a cookie collaboration, and some online are acting like it’s the end of the world.

On Nov 20, 2023 by Steven Asarch

esports world cup saudi arabia scump

The silence around the so-called ‘Esports World Cup’ is deafening

Multiple top esports personalities have supported the Saudi Arabian-funded event.

On Nov 14, 2023 by Steven Asarch

yahtzee croshow the escapist zero punctuation gamurs

From the collapse of The Escapist, a Second Wind rises

Former creators behind gaming site the Escapist are finishing what their website started.

On Nov 13, 2023 by Steven Asarch

tiktok creator fund tiktok creativity program beta monetization

TikTok’s new creator program is just as vague as the old one

The Creator Fund is retiring, being replaced by the Creativity Program beta, which vaguely claims to offer larger payouts for longer videos.

On Nov 8, 2023 by Steven Asarch

twitch ads kids young people gen z

From Big Oil to the Navy, some surprising advertisers are targeting young people through Twitch

Oil companies, insurance sellers, and military moguls are all taking to Twitch to reach a lucrative younger audience.

On Nov 6, 2023 by Steven Asarch

nickmercs kick gambling

Nickmercs controversy shows that streaming platform Kick is still for gambling

Kick and gambling site Stake are tied at the hip, no matter what they want you to believe.

On Oct 31, 2023 by Steven Asarch

mrbeast debate Rosanna Pansino video

The latest MrBeast debate proves you should always question what you watch

Don’t expect your YouTubers to be genuine, especially the ones with million-dollar budgets.

On Oct 30, 2023 by Steven Asarch

super smash bros on fire nintendo tournaments new guidelines

‘The future of Smash Bros tournaments is in jeopardy’: Nintendo announces new rules for community esports events, and fans aren’t happy

The video game developer has a long history of fiercely protecting its IP, despite pleas from gamers to loosen up restrictions.

On Oct 25, 2023 by Steven Asarch

twitchcon las vegas 2023

TwitchCon in the desert left me feeling lukewarm

After attending this year’s TwitchCon, I’m left wondering what streamer culture is anymore.

On Oct 23, 2023 by Steven Asarch


What the JacksFilms and Sssniperwolf feud really means for YouTube

Reaction content is serious business, especially when it leads to doxxing.

On Oct 18, 2023 by Steven Asarch

new york comic con 2023 sag aftra strike

SAG-AFTRA strike took the celebrity out of New York Comic-Con

After 17 years of Comic-Con, this year felt strange yet welcome.

On Oct 16, 2023 by Steven Asarch

kick controversy

Kick streamers say they feel that the platform has finally gone too far

After two influencers streamed a sexual encounter between one of their fans and an alleged sex worker, some Kick streamers feel the platform has finally gone too far.

On Sep 26, 2023 by Steven Asarch

youtube ai tools creators

The potential problems of YouTube’s new AI tools

In downtown Manhattan, Google showed off a new suite of AI tools coming over the next year. Here's what has me worried.

On Sep 22, 2023 by Steven Asarch

influencer meetup worldoftshirts

An honest review of the WorldofTShirts experience

After a night with one of TikTok’s most notorious personalities, I was left disturbed by how TikTok’s algorithm distorts how we see creators.

On Sep 20, 2023 by Steven Asarch