Samuel L. Jackson roasts ‘Spider-Man’ marketing gaffe

BTW

Marvel Studios can’t seem to remember which of Nick Fury’s eyes requires an eye patch.

In the recently unveiled posters for July 2’s Spider-Man: Far From Home, Samuel L. Jackson’s Nick Fury can be seen sporting his trademark eyepatch. The problem? In two different posters, the head of S.H.I.E.L.D’s eyepatch is displayed first on the left eye, then on the right. Fans teasingly questioned Marvel about which eye Fury actually injured, only to have Jackson himself join the fun.

In an Instagram post on Monday, the 70-year-old actor shared a photo of the two posters next to one another. “Uhhhhhhh, What In The Actual FUCK IS GOING ON HERE???!!! #headsgonroll @lefteyemuthafuckka,” he wrote alongside the photo.

Nick Fury, portrayed by Jackson, has appeared in many of Marvel Studio’s major releases. In all of them, Fury’s iconic eyepatch is worn on his left eye. The mistake by Marvel Studio’s marketing team is minor, as these things go, and Jackson’s playful jab seems like the perfect response. While some fans are sure to find offense in the apparent slip-up, many responded with humor—particularly after Jackson made light of the error.

Many fans joined Jackson in his gentle trolling of Marvel Studios, but some began circulating theories about why the mistake may have occurred in the first place—if it even was a mistake.

Most fans agreed that the change, if purposeful, points to a popular storyline from the ’90s animated Spider-Man series. In one particular storyline, the villain Chameleon attempted to impersonate Fury, only to be discovered by Spidey after accidentally donning his eyepatch on the wrong eye.

https://twitter.com/MrMcNipples/status/1143225491857563649

Whether the eyepatch switch was purposeful or not, Jackson’s response was absolutely perfect.

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H/T IndieWire

Nahila Bonfiglio

Nahila Bonfiglio

Nahila Bonfiglio reports on geek culture and gaming. Her work has also appeared on KUT's Texas Standard (Austin), KPAC-FM (San Antonio), and the Daily Texan.