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Facebook to reveal more ad targeting data to users in new update

You'll be able to see more about why you're seeing certain ads.


Andrew Wyrich

Layer 8

Posted on Jul 11, 2019   Updated on May 20, 2021, 8:54 am CDT

Facebook announced on Thursday additional changes to help users see more information about the ads they are being served on the platform.

The updates will allow users to see more of the “detailed targeting” of ads on Facebook, including interests or categories that caused you to see the ad, the company announced in a blog post.

The company also said it will be “clearer” to users where the information used to target you is coming from. Earlier this year TechCrunch reported on Facebook’s plans to update its ad transparency tools.

Facebook said the updates will allow its users to see lists of businesses and advertisers that have uploaded lists with your information on it.

The advertisers’ list will show companies that used your information to run at least one ad in the past seven days. The business list will show companies that initially used a list with your information and any advertiser that used that list to run ads within the past 90 days.

When you view the details of a business that uploaded a list, Facebook shows you ads you may have seen and the ability to hid ads from a particular advertiser.

The updated information can be seen in Facebook’s ad preferences page.

You can read more about the update here.


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*First Published: Jul 11, 2019, 11:38 am CDT