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When to shop the best deals on Amazon Prime Day

Here's how to get exactly what you want.


Marisa Losciale

Dot Recs

Posted on Jul 11, 2016   Updated on May 26, 2021, 11:37 am CDT

Rev your shopping engines. Amazon Prime Day kicks off in less than 24 hours and the company will unleash thousands of deals. Last year, Amazon broke records on the first Prime Day, generating more sales than ever before in a single day, including Black Friday. 

Part of the intrigue comes from the fact that Amazon doesn’t share what the deals are until the day of. Prime Day starts at 3am ET/12am PT, but you don’t necessarily have to pull an all-nighter to score a great find. 

Depending on what you’re shopping for, here’s a general guide for when to start. You can read our Prime Day primer for best shopping practices. We’ll be scouring all day so be sure to check in with us here and on Facebook.

1. TVs, gaming gear, and other major electronics will go fast.


Amazon has promised to double its TV inventory for this year’s Prime Day, but these will most certainly sell out first. So set the timer on your coffeemaker, because the early bird gets the worm. The sooner you start sifting through these types of deals, the better your chances of getting exactly what you want. 

2. Selective shoppers should wake up early.

If you’re looking for something in a specific color or size, you probably don’t need to wake up at 3 am, but it’s best to start searching in the morning to optimize your options.  

3. True bargain hunters will need to act fast.

Astronomically discounted items will be available all day, but the most popular ones could sell out in minutes. So if you see a deal, don’t hesitate or you’ll miss out. Be sure to enable 1-Click shopping to better your chances.

4. Smaller appliances and travel gear are on sale all the time.


Bluetooth speakers, portable chargers, cellphone accessories, and earbuds are almost always on sale. The same goes for suitcases, backpacks, and travel adapters, so you should be in good shape to shop these items at any point during Prime Day. However, if you’re dead-set on a specific brand, it’s best to shop early so you get exactly what you want.

5. Outdoor accessories and home decor sell faster than you think.

Tents, lawn chairs, grills, and other backyard accessories also take the brunt of early morning shopping, as do area rugs and bedding—especially if they’re limited-edition pieces or from popular brands. These items are usually expensive, and not something you’d purchase impulsively, so shoppers will strike quickly on the best possible deal. It’s best to shop early in the morning so you get what you want.

6. There are plenty of books and board games for everyone, but toys will go quickly.

Amazon has also said it’s increasing the toys and games inventory for this year. The hottest toys will go faster than you can say “Chewbacca mask.” However, board games are often on sale, so you probably won’t have to worry about virtually fighting over Apples to Apples. Books don’t usually sell out, as most people are downloading copies, so you can sleep in before seeking a new summer read.


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*First Published: Jul 11, 2016, 12:04 pm CDT