Who stands out among Instagram’s 500 million active users?
In the last decade, Instagram has become one of the most popular picture-sharing applications on the market. Released in 2010 and purchased by Facebook in 2012, the app surpassed Twitter in monthly active users with 400 million in September 2015, with an estimated 18.7 billion images hosted at the time. It crested 500 million monthly active users in June of this year.
So commanding the Instagram leaderboard has become no small feat. The popular accounts of Selena Gomez and Kim Kardashian have made news cycle waves for surpassing their fellow celebs.
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According to Iconosquare’s brand index, these are the top 30 most followed Instagram accounts (data collected on July 13).