- How to watch tonight’s fire Clippers vs. Rockets matchup online 5 Years Ago
- Ilhan Omar says Stephen Miller emails prove he’s a ‘white nationalist 5 Years Ago
- YouTubers Trisha Paytas and Gabbie Hanna are feuding—and it’s gotten nasty Today 8:40 AM
- Can buttoned-up Elizabeth Warren memes bring order to a chaotic 2020 election? Today 8:17 AM
- Best CBD edibles: Tried and true favorites from a girl who is obsessed with CBD Today 7:59 AM
- ‘High School Musical: The Musical: The Series’ is a note-perfect Gen Z spin-off Today 7:51 AM
- ‘Ford v Ferrari’ strains credulity to make Ford Motors an underdog hero Today 7:00 AM
- How to watch the Trump impeachment hearings Today 6:00 AM
- Smoke ’em, pass ’em Week 11: The Packer trip Today 6:00 AM
- What is ‘TikTok including Musical.ly’? Tuesday 8:48 PM
- Video shows driver yelling N-word at Black woman in road rage incident Tuesday 7:40 PM
- A fan gifted Billie Eilish a jacket–it ended up in a thrift store for another fan to find Tuesday 6:49 PM
- Fans are surprisingly hyping Moby up for his new vegan tattoo Tuesday 6:13 PM
- Suspicionless searches of travelers’ electronics ruled unconstitutional Tuesday 5:22 PM
- Facebook testing TikTok clone within Instagram called Reels Tuesday 5:11 PM
Facebook doesn’t want users clicking away to external news sources anymore
Facebook doesn’t want you to leave every time you click a headline.
You might think of Facebook as a place for birthday pictures and vaguely combative paragraphs about one’s political leanings, but increasingly, Facebook is also a place where people get their news.
Now, no longer content to let news organizations carry out their social media plans independently, Facebook may be moving toward a model in which it distributes news for journalists.
The social network is said to be mulling a program in which it would syndicate news stories from various sources and host them within its own digital walls. The move would keep readers on Facebook rather than pushing them out to an external news site every time they clicked a link. Facebook’s pitch is that this would save the user time, but it would also obviously transfer traffic from journalists to the social platform.
While the proposal would undoubtedly give Facebook a traffic boost, it remains to be seen how the company will sweeten the pot for the news organizations that it hopes will participate. The New York Times, which broke word of Facebook’s plans, is one of the program’s early participants.
News organizations would only agree to join Facebook’s program if it meant benefits for them as well, and already, the prospect of losing clicks—and thus, readers—presents a serious downside for them.
Any site that allows Facebook to syndicate its content will likely see substantial drop-offs in ad impressions, reader data, and other metrics. Facebook will need to offer its partners something very valuable if it wants their buy-in on a program that would keep users from clicking away to those partners’ sites.
Photo via NS Newsflash/Flickr (CC BY SA 2.0)
Mike Wehner is a former tech editor for the Daily Dot who now writes for BGR. His work has appeared everywhere from Yahoo to CNN, and there’s a good chance his Apple Watch is dead right now.