- Guy gets roasted for throwing razor in the toilet to protest Gillette Wednesday 9:23 PM
- Experts warn of uptick in ‘Ryuk’ ransomware after hackers net $3.7 million Wednesday 7:03 PM
- Video game composer boycotts Gillette after anti-toxic masculinity ad Wednesday 6:05 PM
- Steve Carell sitcom ‘Space Force’ heading to Netflix Wednesday 5:30 PM
- Ocasio-Cortez’s ‘run train’ phrase becomes conservative sex controversy Wednesday 5:25 PM
- ‘Into’ is a reminder that queer businesses can be hurt by straight leaders Wednesday 5:13 PM
- TSA agents are the latest tool in the government shutdown meme war Wednesday 4:22 PM
- YouTube still hosting bestiality images year after crackdown pledge Wednesday 4:13 PM
- YouTuber quits fight after Darth Vader fan film claimed by Disney Wednesday 3:26 PM
- Millions of Fortnite accounts exposed via Epic Games website exploit Wednesday 2:26 PM
- A man found a camera in his Airbnb and the company didn’t seem to care Wednesday 2:00 PM
- A redditor planted an Easter egg in Hulu’s Fyre Fest doc Wednesday 1:51 PM
- This new revelation about Woody from ‘Toy Story’ will blow your mind Wednesday 1:35 PM
- Dave Rubin fails to delete Patreon on livestream to delete Patreon Wednesday 1:14 PM
- The ‘some of y’all… and it shows’ meme is taking over Twitter Wednesday 12:24 PM
The company wants you to take more pictures.
The Snapchatification of Facebook continues apace, and Facebook is moving away from text, encouraging a preference for visual media. The company is testing new features for photos and videos taken in its mobile app that are similar to Snapchat’s interface.
iOS users in Brazil and iOS and Android users in Canada will see a camera prompt at the top of their feeds after opening the Facebook app. Facebook is putting a visual option above the text box to keep people capturing and sharing media instead of typing a status update.
Filters, frames, and masks for photos tested in those two countries will provide options for users to celebrate the Olympics, which kick off tonight in Rio de Janeiro, Brazil. The new options to adorn selfies and other media reportedly use MSQRD’s technology, the face-swap and filter app Facebook acquired earlier this year.
The push to get folks to share photo and video isn’t surprising—Facebook is doubling down on visual media including Live Video, 360 video, and serial storytelling through Instagram Stories (another Snapchat copycat). A Facebook spokesperson pointed out that on the company’s earnings call last month, CEO Mark Zuckerberg stressed the importance of video, reiterating that Facebook is “video first.”
Snapchat remains a thorn in the side of Facebook, and while Facebook’s attempts to clone the app popular among young people failed, it’s cribbed a number of the features that make Snapchat a compelling alternative to social media sites that retain information forever. Facebook has tested disappearing messages, debuted Stories on Instagram, added stickers to photos, and is now implementing photo filters like Snapchat’s.
The move to improve photo sharing tools could also be a response to the decreasing amount of personal updates people are sharing on the site. According to a report from Bloomberg earlier this year, people are sharing more news and information on the site, while personal updates decline in what Facebook internally calls “context collapse.”
Of course, Facebook launching features inspired by other apps and services is nothing new. The company implements products that gain popularity on other platforms frequently—consider hashtags, trending topics, and verified accounts the company debuted after Twitter did first, (while Twitter redesigned profiles and implemented an algorithmic-based timeline like people are used to on Facebook). Everything new is old is new again.
Selena Larson is a technology reporter based in San Francisco who writes about the intersection of technology and culture. Her work explores new technologies and the way they impact industries, human behavior, and security and privacy. Since leaving the Daily Dot, she's reported for CNN Money and done technical writing for cybersecurity firm Dragos.