- Man asks woman to stop speaking Spanish on a plane—and bystanders start speaking Spanish Today 12:55 PM
- Schumer calls on FBI, FTC to investigate FaceApp Today 12:41 PM
- Netflix loses subscribers—but hopes some tentpole shows can save it Today 12:10 PM
- Man utterly roasted for saying woman can’t ask for equality in revealing clothing Today 12:07 PM
- Instagram struggles to remove photos of Bianca Devins’ dead body Today 11:14 AM
- ‘Storm Area 51’ creator says its gotten so big he’s worried about the FBI Today 10:49 AM
- Everyone loves Q baby, the baby who apparently supports QAnon Today 9:53 AM
- Thread about ‘depression meals’ is inspiring lots of relatable answers Today 9:36 AM
- How long is ‘Avengers: Infinity War’? Today 9:30 AM
- Rand Paul ripped for halting 9/11 Victim Fund re-authorization bill Today 9:18 AM
- Here’s what’s coming and going on Hulu in August 2019 Today 7:00 AM
- ‘Game of Thrones’ creators drop out of Comic-Con at last minute Today 6:38 AM
- Inside Britt McHenry’s war on women Today 6:30 AM
- The glorious highs and unexpected quirks of 4K streaming Today 6:00 AM
- Southwest Airlines passengers receive free Nintendo Switch consoles and Mario Maker 2 Wednesday 9:10 PM
It now owns more photos of your face.
The app that lets you swap faces with a person, animal, or object is now owned by Facebook.
MSQRD, the somewhat creepy face-swap app, is the brainchild of Masquerade, a company that creates software for face tracking and 3D visual effects production. It lets you take video selfies with real-time filters of graphics or features of other people.
The app has blown up in popularity recently, as Snapchat, too, has added a face-swap filter, though it’s not as accurate as MSQRD’s quirky software.
In a blog post, Masquerade said it will be bringing its technology to Facebook’s massive audience. It will also be maintaining the app and adding new features.
Facebook CEO Mark Zuckerberg shared a video welcoming Masquerade to Facebook—he put an Iron Man filter over his face, presumably because he said he was working on the code for his own personal artificial intelligence technology for his home.
Facebook has struggled to get its own third-party apps off the ground, so it appears the company is trying to buy its way into a fragmented app strategy. The company recently shutdown Creative Labs, creators of many of Facebook’s failed apps. Additionally, Masquerade’s face-tracking tech could help boost Facebook’s facial recognition efforts, like Photo Magic that identifies your friends in photos from your camera roll and asks whether you want to share them.
Illustration via Max Fleishman
Selena Larson is a technology reporter based in San Francisco who writes about the intersection of technology and culture. Her work explores new technologies and the way they impact industries, human behavior, and security and privacy. Since leaving the Daily Dot, she's reported for CNN Money and done technical writing for cybersecurity firm Dragos.