Will it be the new #IceBucketChallenge—or another Kony 2012?
Attack the Block's Joe Cornish is set to direct the nerdy Avengers villain in the King Kong origins story of our dreams.
We've been looking at it wrong the whole time.
Was this just another charming Hiddleston surprise or research for a role?
Loki: Brother of Thor will make for good prequel viewing in the run-up to Thor 3.
It might just be the best one yet.