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Goop candle that smells like Gwyneth Paltrow’s vagina sold out within hours

The candle is $75.


Rachel Kiley

Internet Culture

Posted on Jan 11, 2020   Updated on May 19, 2021, 6:05 pm CDT

Gwyneth Paltrow has long believed she can sell us basically anything at way too high of a price through her infamous lifestyle brand, Goop. And considering Goop is still around over a decade after its inception—and is getting its own Netflix series, The Goop Lab—she must be right. But that doesn’t mean the wares Paltrow peddles aren’t, well, bizarre.

The latest entry into Goop’s catalog of absurdities? A vagina-scented candle.

Literally, the candle is called “This Smells Like My Vagina.”

Made up of “geranium, citrusy bergamot, and cedar absolutes with Damask rose and ambrette seed,” the whole shebang certainly begs a lot of questions. Do some people’s vaginas really smell like “citrusy bergamot?” Is this literally scented after Paltrow’s vagina in particular? Who spends $75 on any candle, let alone one supposedly smelling like a vagina?

We ask the questions, but do we really want to know any of the answers? It feels like this rabbit hole can’t possibly lead anywhere that a rational person would want to go.

Fortunately, it’s the most bizarre things that spark the best responses on the internet, and Goop’s pricey burnable vajayjay is no exception to the rule.

“Going to make my own vagina candle like Gwen,” Twitter user @WaxDragonflies wrote. “It’ll smell like vanilla and all the souls I’ve had to destroy to keep myself youthful and tight.”

Another Twitter user shared their mother’s reaction to the product announcement, and like, same.

“‘I wish god would come back and destroy the planet’ -my mom upon finding out about gwenyth paltrow’s vagina candle,” Twitter user @4llie_s wrote.

There have also been a number of questions pertaining to what exactly this so-called vagina candle actually smells like.

“As an expert in vaginal health I am not sure I would [associate this candle’s] scents with a normal vagina,” famous gynecologist Jennifer Gunther tweeted.

But it is inspiring other entrepreneurs. If Paltrow can sell vagina candles, the rest of us should be able to sell basically anything.

And the candle is already sold out because we live in a hellscape of our own making.


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*First Published: Jan 11, 2020, 4:46 pm CST