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The Goop Lab debuts Jan. 24, and Netflix wasted no expense getting the aesthetic just right: A vacant-eyed Paltrow standing inside a vagina that looks a little like the Looney Tunes intro. Netflix describes the series as a “curiosity-driven exploration of boundary-pushing wellness topics” though it’s not clear what kind of “wellness” experts helped with the research.
Gwyneth Paltrow welcomes you to The Goop Lab on January 24 pic.twitter.com/ZzeEEbAy9L— See What's Next (@seewhatsnext) January 6, 2020
In a New York Times profile from July 2018, Paltrow imparted that she knows Goop backlash can be “monetized,” even after the company was forced to employ a fact-checker. There’s also longstanding criticism around who Goop is marketed to: Women who, ostensibly, can afford a $1,350 BDSM kit or $84 “amethyst crystal-infused water bottle.” In the trailer, Goop Chief Content Officer Elise Loehnen claims she “had an exorcism” but we’re guessing it wasn’t sanctioned by the Catholic Church.
The sentiment around this show, which was announced last year, was prickly. And there were plenty of jokes about what a “goop lab” is.
DESCRIPTION: "in gwyneth paltrow's new show, she is shrunk down like a blonde Miss Frizzle in the Magic School Bus, and every episode goes into a different vagina to leave jade eggs, crystals, and healing energies"— Elizabeth May (@_ElizabethMay) January 6, 2020
that's the impression i'm getting from this poster
Yay, I love encouraging and promoting pseudoscience in a time when parents are increasingly endangering their children by listening to influencers over doctors 🙌😍— big tough crying guy who never cried before (@thrillout) January 6, 2020
the most horrifying thing abt this is the word “lab” which implies some sort of science which goop has NOTHING to do with!! also the boldness of gwynnie coming to us from a vagina — a place she told us to stick jade eggs!!! this whole show is a danger to our health!! https://t.co/dWRyfPHMTY— Amanda Rosenberg (@AmandaRosenberg) January 6, 2020
the goop lab is what i called my bedroom between the ages of 12 and 17 https://t.co/6Fy0UjG78R— skimblealex the railway alex, the alex of the rai (@Judoon_Platoon) January 6, 2020
Well, there will definitely be some fact-checking come Jan. 24.
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.