Gwyneth Paltrow’s upcoming Netflix series ‘The Goop Lab’ is already getting roasted

Gwyneth Paltrow’s lifestyle site, Goop, might be more well-known for the lawsuits and misleading science, but Netflix has decided it needs its own show.

The Goop Lab debuts Jan. 24, and Netflix wasted no expense getting the aesthetic just right: A vacant-eyed Paltrow standing inside a vagina that looks a little like the Looney Tunes intro. Netflix describes the series as a “curiosity-driven exploration of boundary-pushing wellness topics” though it’s not clear what kind of “wellness” experts helped with the research.

In a New York Times profile from July 2018, Paltrow imparted that she knows Goop backlash can be “monetized,” even after the company was forced to employ a fact-checker. There’s also longstanding criticism around who Goop is marketed to: Women who, ostensibly, can afford a $1,350 BDSM kit or $84 “amethyst crystal-infused water bottle.” In the trailer, Goop Chief Content Officer Elise Loehnen claims she “had an exorcism” but we’re guessing it wasn’t sanctioned by the Catholic Church.

The sentiment around this show, which was announced last year, was prickly. And there were plenty of jokes about what a “goop lab” is.

Well, there will definitely be some fact-checking come Jan. 24.


Audra Schroeder

Audra Schroeder

Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.