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‘Black Mirror’ mocks Pizza Hut’s new self-driving vehicle

'We know how this goes.'


David Britton

Internet Culture

Posted on Jan 9, 2018   Updated on May 22, 2021, 5:21 am CDT

Black Mirror once again proved its technology-driven dystopian nightmares aren’t as far off as we’d like to think.

Netflix released the fourth season of the show last month. The third episode, titled “Crocodile,” features a woman who witnesses a pedestrian being struck by self-driving pizza delivery vehicle. Without spoiling the episode, suffice it to say that the crash, at first seemingly inconsequential, becomes the epicenter of the plot.

The timing of the episode couldn’t have been better.


On Monday, Pizza Hut announced on Twitter that it would be partnering with Toyota to create—you guessed it—a self-driving pizza delivery vehicle.

The vehicle in Pizza Hut’s tweet looks even bigger and scarier than the one from the show. It’s certainly much scarier than the little robot Dominos rolled out almost two years ago.

Domino's pizza robot
At worst, this thing might roll over your foot. Screengrab via Domino's Australia/YouTube

Black Mirror wasn’t about to let a promotional opportunity like that go to waste.

Pizza Hut didn’t take long to respond, saying it isn’t Fence’s, the fictional pizza place that appears in two episodes of Black Mirror.

All of which goes to show that Black Mirror, which was created to show the unintended consequences of near-future technology, is doing its job perfectly.

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*First Published: Jan 9, 2018, 3:22 pm CST