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Netflix released the fourth season of the show last month. The third episode, titled “Crocodile,” features a woman who witnesses a pedestrian being struck by self-driving pizza delivery vehicle. Without spoiling the episode, suffice it to say that the crash, at first seemingly inconsequential, becomes the epicenter of the plot.
The timing of the episode couldn’t have been better.
The vehicle in Pizza Hut’s tweet looks even bigger and scarier than the one from the show. It’s certainly much scarier than the little robot Dominos rolled out almost two years ago.
Black Mirror wasn’t about to let a promotional opportunity like that go to waste.
We know how this goes. https://t.co/1nTDxuOrlD— Black Mirror (@blackmirror) January 8, 2018
Pizza Hut didn’t take long to respond, saying it isn’t Fence’s, the fictional pizza place that appears in two episodes of Black Mirror.
Nah, we aren't Fence's. 👀— Pizza Hut (@pizzahut) January 8, 2018
All of which goes to show that Black Mirror, which was created to show the unintended consequences of near-future technology, is doing its job perfectly.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.