- What is “TikTok including Musical.ly”? Tuesday 8:48 PM
- Video shows driver yelling N-word at Black woman in road rage incident Tuesday 7:40 PM
- A fan gifted Billie Eilish a jacket–it ended up in a thrift store for another fan to find Tuesday 6:49 PM
- Fans are surprisingly hyping Moby up for his new vegan tattoo Tuesday 6:13 PM
- Suspicionless searches of travelers’ electronics ruled unconstitutional Tuesday 5:22 PM
- Facebook testing TikTok clone within Instagram called Reels Tuesday 5:11 PM
- Han Solo shooting scene changed yet again, spawning ‘Maclunkey’ memes Tuesday 4:52 PM
- Facebook bug opened iPhone cameras while users scrolled their feeds Tuesday 4:36 PM
- Black Facebook employees say company racism has ‘gotten worse’ Tuesday 4:01 PM
- This fish with a ‘human face’ is here to give you nightmares Tuesday 3:28 PM
- TikTok’s piercing challenge leaves the fate of your face up to a filter Tuesday 2:54 PM
- Soldiers with top-secret clearance say they were ordered to install a sketchy app Tuesday 2:46 PM
- How to take your Korean beauty routine on the go Tuesday 2:24 PM
- Disney+’s ‘Encore!’ is a love letter to high school theater Tuesday 2:15 PM
- White tourist filmed shouting homophobic, racist slurs Tuesday 1:31 PM
Readers of a certain age will likely remember the View-Master, a toy that you held up to your eyes to view specially formatted slides that came on cardboard discs. You could advance the slides with the push of a button. Click, you’re in Disneyland. Click, you’re looking at the Space Needle.
Seemingly out of nowhere, Mattel is giving the View-Master a 21st-century makeover, reimagining it as a reasonably priced virtual-reality toy for kids. Here’s what the finished product will look like when it comes to market later this year:
The wearer will have his or her eyes locked out of reality, staring into goggles that can replicate any one of a number of environments—from Alcatraz prison to “underwater adventure”—thanks to totally reinvented cardboard discs, which are now called “experience reels” in Mattel parlance.
Right now, this product still only exists in concept form. When Mattel visited USA Today to show off what they’d been working on, they were using Google Cardboard, the foldable cardboard pattern that turns into a head-hugging virtual-reality mount for any smartphone.
Mattel produced a promotional video showing off what you’d actually see if you were to strap one of these on your head.
The redesigned View-Master headset will cost $29.99. It comes with a sample reel, and you’ll be able to buy other reels for $14.99 each.
Dylan Love is an editorial consultant and journalist whose reporting interests include emergent technology, digital media, and Russian language and culture. He is a former staff writer for the Daily Dot, and his work has been published by Business Insider, International Business Times, Men's Journal, and the Next Web.