Screengrab via happykombucha/Instagram

Here’s a comprehensive look at the tags, terms, and photos that dominate Instagram.  

Hashtags are the filing system of the internet, a way to make sense of the ephemera of the web.

Instagram categorizes photos and videos through hashtags, which allow users to get the most out of their feed and expose their work to a larger, more targeted audience. With the help of Websta, a third-party website, we took a look at what the world has been taking pictures and videos of. Note, the bolded numbers represent the total posts since Instagram went live in 2010.

The 20 most popular Instagram tags of all time

1) #love // 1,001,570,809 

Photos of babies, spouses, delicious-looking food, and selfies with your buds: There is no better descriptor for these things than love. The most popular hashtag for years has finally surpassed 1 billion posts. Hard to find another word as deserving.

This may be the cutest dog I’ve ever seen 😍😍😍 #welovegoldens ❤️ Photo by @johannosaurus_rex

A post shared by Golden Retrievers (@goldenretrievers_) on

2) #instagood // 534,747,033

This one is pretty self-explanatory. They’re photos on Instagram, and they’re good (at least, they claim to be). A quick search through the hashtag will show you a bunch of random images. Throw #instagood on the end of your posts to get maximum viewing potential.

3) #photooftheday // 383,486,932

Worded for success this hashtag presumably receives 365 posts per year per person. It is a good time saver, summing up the feelings and adventures of your day with one single image.

4) #beautiful // 358,188,460

Landscapes, people, animals, just about everything in our world is beautiful in one way or another, making this tag a classic for throwing on the end of an Instagram post.

5) #tbt // 354,831,700

An acronym for Throw Back Thursday, though a search for the hashtag will come up with photos from throughout the week. This one is a great tag for those lazy days when there just isn’t anything visually appealing going on. Just stay in bed and repost one of your old photos, tacking on the Throwback Thursday hashtag.

@tombrady’s 1st Super Bowl win! 🏆 #SB36 #tbt 📷: Doug Mills/AP

A post shared by NFL (@nfl) on

6) #happy // 345,310,785

A feeling more than one-third of a billion posts share. Though probably not as strongly as this kid.

7) #cute // 345,189,538

No need for explaining this one. As you might imagine, this is the place for animal photos, like the magnificent one shown below.

apparently it’s national hedgehog day???

A post shared by Acorn (@acornthehedgehog) on

8) #fashion // 337,749,793

Fashion and photography go hand-in-hand, so it’s no surprise that so many people want to show off their attire to the rest of the world.

9) #followme // 319,040,852

Well, you’re not posting these photos without reason. This no-nonsense call-to-action reminds those viewing your wonderful images and videos to give you credit for it by following you. Now all you have to do is keep up the good work.

10) #me // 310,904,396

It’s one of the main reasons for having a social media profile in the first place: Showing yourself off to others. #me is the prime destination for selfies, haircuts, jewelry—as long as it’s about you.

11) #follow // 305,739,962

This is like #followme, but obviously a little less descriptive.

#selfie #followforfollow #foto #follow #photo #happy #instalikes

A post shared by Rafael Felipe (@rafa.rdof) on

7) #beautiful // 343,110,103

Landscapes, people, animals, just about everything in our world is beautiful in one way or another, making this tag a classic for throwing on the end of an Instagram post.

12) #like4like // 294,614,950

A short way of saying “If you like my post I will like yours back.” This tag is all about feeding your ego and getting those all-important likes.

13) #picoftheday // 288,535,980

Because “photo” is sometimes too long to spell out.

14) #selfie // 287,792,402

This legendary hashtag is somehow outside of the top 10.

✨🌙 . #selfie #me #thecoloursarecuteaf

A post shared by Hannah (@han.bonan) on

15) #summer // 259,754,250

There is a good chance it is summer somewhere. And there is no better time to let your camera shine than when the sun is out. #summer is all about being outside and soaking up the fresh air.

16) #friends // 253,788,575

Nothing more social than hanging out with your friends. Break out the wide-angle lens and show your buddies off to the world.

This is Hong Kong Photography by ©@beerkus Tag #Places_wow

A post shared by Places wow (@placeswow) on

17) #instadaily // 251,911,065

Another redundancy, #instadaily is like #photooftheday for people who just aren’t ready for the big time.

18) #girl // 239,582,670

Girls like to post pictures. In fact, according to a 2015 Statistica study, 31 percent of #girls on the internet use Instagram.

19) #fun // 233,475,962

Because who wants to take pictures in a bad mood? Just ask this turtle.

20) #tagsforlikes // 208,970,324

Pretty much follows the same formatting as others on this list, but watch out: You’ll have to spell out “for” to get your images on this tag’s page. It’s a pretty versatile add-on—even a cheese platter qualifies:

Additional reporting by Kristen Hubby

Editor’s note: This article is regularly updated for relevance.

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