- Elon Musk’s Cybertruck mocked after ball busts windows during demonstration Today 12:23 AM
- Pornhub has a bundle now, Disney+ style Thursday 11:27 PM
- Jacob Wohl’s dad is selling horny calendars of himself for the soldiers Thursday 11:10 PM
- Amanda Palmer dragged for ‘demanding’ coverage of her music Thursday 8:33 PM
- How to get free TikTok followers without downloading a virus Thursday 7:57 PM
- Trump Jr.s ‘Triggered’ topped best-seller’s list with help of RNC Thursday 7:41 PM
- FBI raided millionaire YouTuber’s home, allegedly took everything Thursday 6:55 PM
- A fake Labour party website is spreading disinformation in Britain Thursday 6:16 PM
- Twitter bans cricket club for posting ISIS content in apparent hack Thursday 6:12 PM
- This dad remade his daughter’s NSFW photo—and people are loving it Thursday 5:51 PM
- Teen allegedly posted ‘slave for sale’ Craigslist ad featuring his Black classmate Thursday 5:28 PM
- People are crushed that this teen love story might be a TikTok ‘joke’ Thursday 4:50 PM
- Is Jacob Wohl evading his Twitter ban with Jack Burkman’s account? Thursday 2:06 PM
- Biden’s most perplexing debate answers, explained Thursday 2:03 PM
- How to stream Colts vs. Texans on Thursday Night Football Thursday 12:52 PM
Coke is spying on your drink preferences like a tasty, sugary NSA
Your orange-berry Sprite could be the new flavor sensation.
You know those fancy new “freestyle” soda machines at some fast food restaurants that let you fill up with custom flavors? Well, they’re connected to the Internet so the Coca-Cola company can track what flavor combinations you’re trying.
That’s just one way the company is using Internet connectivity to improve it’s ability to track consumer behavior and enhance logistics.
To that end, the Coca-Cola company has stockpiled unique network identifiers that are “usually reserved for Wi-Fi cards and other networking equipment,” according to a recent story in Wired.
It now owns 16 million of the unique network IDs. While that’s actually the minimum block of IDs a company can reserve at a time, it’s a typically a networking equipment manufacturer that makes such a purchase, not a soda company. Coke acquired these addresses in 2010 and it’s finding plenty of uses for them. In addition to the “freestyle” soda fountains already in more than 2,000 restaurants, Coca-Cola is testing Internet-connected vending machines.
Using real-time tracking, Coke will be able to see which sodas are purchased most frequently for research into consumer activity and to more accurately refill supplies at various restaurants. The company could see which arrangement of options on each machine increases the chances of someone buying.
Connected machines can also process credit cards and mobile payments, keeping customers from passing up a cold, fizzy drink if they don’t have the right change.
It’s possible Coca-Cola could use its flavor tracking in its “freestyle” machines to create a whole new product. It’s a longshot, but orange-spiked root beer could have its day in the sun.
Gaby Dunn is an actress, comedian, and blogger who covered YouTube for the Daily Dot. Since 2016, she’s hosted the podcast ‘Bad with Money,’ and operates a successful YouTube channel. Her writing has appeared in the New York Times, the Boston Globe, Vice, and Salon.