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He’s really committing to this joke.
As most people know, the CEO of Apple is Tim Cook. But during a meeting yesterday for the American Workforce Policy Advisory Board, President Donald Trump mistakingly referred to Cook as “Tim Apple”—a name that spawned countless memes.
Cook appears to be enjoying the jokes. Today, people pointed out that he changed his display name on Twitter to “Tim ”. He could have really leaned into the joke and made his display name “Tim Apple,” but the inclusion of the Apple logo is very on brand.
Cook hasn’t tweeted about his new display name, which makes this move even more of a subtle dig at Trump. In case you missed the moment yesterday where Tim Cook became Tim Apple, watch the clip below. The official transcript of the meeting used punctuation to disguise Trump’s error.
Tiffany Kelly is the Unclick editor at Daily Dot. Previously, she worked at Ars Technica and Wired. Her writing has appeared in several other print and online publications, including the Los Angeles Times, Popular Mechanics, and GQ.