Screengrab via @darrenrovell/Twitter

Ken Bone’s famous red sweater sells out within hours

Jesus Christ, America.

Feb 28, 2020, 10:32 pm*

Internet Culture

Miles Klee 

Miles Klee

Perhaps because we cannot bear to think about the two people currently running for the job of commander-in-chief for another goddamn second, America has created a huge buzz around Ken Bone, the nice, Midwestern, red-sweatered man who asked a not-very-good question about energy policy at the second presidential debate.

https://twitter.com/333333333433333/status/785306950384881665

We could talk a lot about the reasons Ken Bone became an instant man-meme, but for now, let’s focus on his style.

https://twitter.com/ditzkoff/status/785488995685892096

Yes, Bone’s sartorial aesthetic was a fixation for many. And when asked about it, Bone had a pretty great story for his fans.

The content cycle greatly benefitted IZOD, makers of said sweater, who took the opportunity to tout their product. 

Slightly more surprising was the news that the distinctively preppy sweater had quickly sold out—in most sizes, anyway. So get ready to see a lot of Ken Bones this Halloween, I guess. 

Sadly, stealing Bone’s look is likely not as easy as it seems.

https://twitter.com/hemjhaveri/status/785575618809307136

Also, are we letting Bone distract us from the real issues?

https://twitter.com/bromanconsul/status/785554244757630976

https://twitter.com/maxwellstrachan/status/785560540059930624

Nah, definitely not. Fuck the haters.

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*First Published: Oct 10, 2016, 5:57 pm