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Perhaps because we cannot bear to think about the two people currently running for the job of commander-in-chief for another goddamn second, America has created a huge buzz around Ken Bone, the nice, Midwestern, red-sweatered man who asked a not-very-good question about energy policy at the second presidential debate.
We could talk a lot about the reasons Ken Bone became an instant man-meme, but for now, let’s focus on his style.
Yes, Bone’s sartorial aesthetic was a fixation for many. And when asked about it, Bone had a pretty great story for his fans.
The content cycle greatly benefitted IZOD, makers of said sweater, who took the opportunity to tout their product.
Slightly more surprising was the news that the distinctively preppy sweater had quickly sold out—in most sizes, anyway. So get ready to see a lot of Ken Bones this Halloween, I guess.
Ken Bone Red IZOD sweaters are still available on Amazon if you wear sizes 2XL-5XL. Sold out from S-XL.
— Darren Rovell (@darrenrovell) October 10, 2016
Sadly, stealing Bone’s look is likely not as easy as it seems.
Listen, Ken Bone’s red sweater is not going to look as good on you as it does on Ken Bone.
— Hemal Jhaveri (@hemjhaveri) October 10, 2016
Also, are we letting Bone distract us from the real issues?
my 8 yr old just told me “americans are fixating on the visual of Ken Bone to avoid contemplating the realities of Trumps fascist discourse”
— 🎃 Alboo 👻 (@bromanconsul) October 10, 2016
Cable news: “Can you believe Trump is the Republican nominee? Up next, we spend three minutes asking a portly man about his red sweater.”
— Damien Fahey (@DamienFahey) October 10, 2016
Nah, definitely not. Fuck the haters.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'