Screengrab via @darrenrovell/Twitter

Ken Bone’s famous red sweater sells out within hours

Jesus Christ, America.


Miles Klee

Internet Culture

Published Oct 10, 2016   Updated May 25, 2021, 8:07 pm CDT

Perhaps because we cannot bear to think about the two people currently running for the job of commander-in-chief for another goddamn second, America has created a huge buzz around Ken Bone, the nice, Midwestern, red-sweatered man who asked a not-very-good question about energy policy at the second presidential debate.

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We could talk a lot about the reasons Ken Bone became an instant man-meme, but for now, let’s focus on his style.

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Yes, Bone’s sartorial aesthetic was a fixation for many. And when asked about it, Bone had a pretty great story for his fans.

The content cycle greatly benefitted IZOD, makers of said sweater, who took the opportunity to tout their product. 

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Slightly more surprising was the news that the distinctively preppy sweater had quickly sold out—in most sizes, anyway. So get ready to see a lot of Ken Bones this Halloween, I guess. 

Sadly, stealing Bone’s look is likely not as easy as it seems.

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Also, are we letting Bone distract us from the real issues?

Nah, definitely not. Fuck the haters.

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*First Published: Oct 10, 2016, 5:57 pm CDT