Perhaps because we cannot bear to think about the two people currently running for the job of commander-in-chief for another goddamn second, America has created a huge buzz around Ken Bone, the nice, Midwestern, red-sweatered man who asked a not-very-good question about energy policy at the second presidential debate.
We could talk a lot about the reasons Ken Bone became an instant man-meme, but for now, let’s focus on his style.
Ken Bone wears a white tie with a white dress shirt. Ken Bone does what Ken Bone wants. pic.twitter.com/6D2bdY63ab— Chris Ray (@CoachCRay5) October 10, 2016
Ken Bone. Power name. Power outfit. pic.twitter.com/vvPPdZrA74— Dillon Cheverere (@DCheverere) October 10, 2016
Yes, Bone’s sartorial aesthetic was a fixation for many. And when asked about it, Bone had a pretty great story for his fans.
Damn it ken bone I thought I was done but I just can’t quit you, this is adorable pic.twitter.com/gv8pcwMPH5— Lisa Hanawalt (@lisadraws) October 10, 2016
The content cycle greatly benefitted IZOD, makers of said sweater, who took the opportunity to tout their product.
Slightly more surprising was the news that the distinctively preppy sweater had quickly sold out—in most sizes, anyway. So get ready to see a lot of Ken Bones this Halloween, I guess.
BREAKING: The Ken Bone sweater has sold out pic.twitter.com/q9FnjeuNPa— Darren Rovell (@darrenrovell) October 10, 2016
Ken Bone Red IZOD sweaters are still available on Amazon if you wear sizes 2XL-5XL. Sold out from S-XL.— Darren Rovell (@darrenrovell) October 10, 2016
Sadly, stealing Bone’s look is likely not as easy as it seems.
Also, are we letting Bone distract us from the real issues?
Cable news: "Can you believe Trump is the Republican nominee? Up next, we spend three minutes asking a portly man about his red sweater."— Damien Fahey (@DamienFahey) October 10, 2016
Nah, definitely not. Fuck the haters.