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This computer-generated Insta model looks staggeringly real

Imma stop you right there—this model isn't real.


Brittany Vincent

Internet Culture

Posted on Jan 18, 2019   Updated on May 20, 2021, 9:12 pm CDT

This is Imma. She’s your new fashion icon.


She’s hip, she’s now, she’s cutting-edge.


Oh, and she’s also fake.


Nope! Imma isn’t real. She’s actually a computer-generated fashion model who looks so lifelike, you’d swear she’s a full-blown Insta star. First few pictures had you going through, right?

Created by the Tokyo-based company Modeling Cafe that specializes in computer-generated modeling, Imma appeared recently in a feature from Japanese publication IT Media in addition to all of her Instagram spots.

She also appeared on the cover of CGWorld magazine, daring the world to challenge her fabulosity. One thing remains consistent no matter where she pops up: She’s an influencer ready to school you on all the latest fashion trends.

Of course, like most Instagram models and photo enthusiasts, it’s all about the angles. Imma knows how to work them—or at least, her creators do. In many of her Instagram shots, it’s abundantly clear that we’re looking at a computer-generated image.




Some of her pictures can easily fool most folks, but when you start looking closer, you see the whole story. It’s impressive that she seems real enough to make you wonder in the first place. We don’t know a whole lot about Imma, but the realistic way she’s used to model clothes and generate an online persona is an exciting look into how we might see more fake personas like hers taking over social media in the future.

You also have to wonder if Imma knows Lil Miquela, another computer-generated Instagram model whose sci-fi back story and drama kept fans glued to their screens back in 2016. There was no denying Miquela wasn’t a real person, but she had her own personality just the same.


All we know for now, though? This fake model has more swag than we do—and that pink hair is on point.


H/T Kotaku

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*First Published: Jan 18, 2019, 7:15 pm CST