- How to stream Mexico vs. Brazil live in the U-17 World Cup final 3 Years Ago
- Influencer gets prison time for performing illegal cosmetic procedures on followers Saturday 5:13 PM
- Parent immediately regrets baby monitor after seeing ‘possessed’ baby Saturday 3:53 PM
- Buttigieg used Kenyan stock photo to promote plan for Black America Saturday 2:29 PM
- Disney+ is the best streaming service for families available today Saturday 1:43 PM
- Netflix to amend Nazi docuseries after being accused of rewriting history Saturday 1:09 PM
- Everything you need to know about TikTok Saturday 1:00 PM
- Screaming drummer girl steals hearts with passionate Nirvana cover Saturday 12:50 PM
- The Kardashians receiving backlash for food fight Instagram post Saturday 10:26 AM
- How to stream Artem Lobov vs. Jason Knight in BKFC Saturday 9:00 AM
- Lizzo sued by Postmates runner she accused of stealing her food Saturday 8:39 AM
- How to stream Jan Blachowicz vs. Ronaldo ‘Jacare’ Souza on UFC Fight Night Saturday 8:00 AM
- How to watch Georgia vs. Auburn live Saturday 6:30 AM
- How to stream Navy vs. Notre Dame live Saturday 3:30 AM
- The actor who played Greedo is just as confused by ‘maclunkey’ as you are Friday 4:57 PM
After indie game No Man’s Sky came under fire for advertising with videos and still images that critics say didn’t accurately reflect the game, Valve’s gaming marketplace is clarifying its policy.
Coinciding with an upcoming site update, Valve is instructing developers to provide screenshots and in-game video on its Steam store pages, not concept illustrations or pre-rendered stills and video.
“We haven’t been super crisp on guidelines for screenshots in the past, so we’d like to take this opportunity to clarify some rules in this space. When the ‘screenshot’ section of a store page is used for images other than screenshots that depict the game, it can make it harder for customers to understand what the product is that they are looking at,” Valve said in a statement published by Eurogamer. “Please show customers what your game is actually like to play.”
One of the main criticisms of No Man’s Sky from consumers was that the marketing material for the game looked much better than what they found when they started playing. Some were so upset they demanded refunds citing false advertising, and an advertising watchdog agency even opened an investigation into the game that specifically looked at its Steam store page.
Valve admits it has been inconsistent when it comes to showing true in-game images versus cleaned-up marketing stills on Steam store pages. Even the company’s own Dota 2 used artwork instead of screenshots, something it’s now going back and correcting.
Once the Steam update drops in a few weeks, consumers can feel more confident that the video and still-frame examples of games on Steam store pages accurately reflect the product they’re purchasing.
Sarah Weber is the former editor of Daily Dot’s Parsec section, where she wrote about geek culture. She previously worked as a reporter and editor at community newspapers in the Midwest and was recognized by the Ohio Associated Press for news reporting.