We live in a digital age, and the tools that companies use to engage customers and drive sales are hosted online more than ever. These days, any well-rounded marketing professional needs to know how to take advantage of a whole host of digital marketing tools. That includes not only data analytics tools or the nuances of various CRM platforms, Google Adwords, and SEO, but also an understanding of the monetization capabilities of the social media platforms we use today.
From Facebook to YouTube, Instagram, Twitter and even Pinterest, savvy marketers can leverage social platforms to acquire new users, retain current customers and foster a whole community of interest around their product or service. All it takes is a little know how, and you can get it online on your own time with this Social Media Marketing In 2017 Bundle.
This bundle covers it all: from the platforms and their best practical applications, to strategies that will give your brand the best exposure. We break down what’s included below:
Learn how to approach Facebook, YouTube, Twitter, LinkedIn, Google+, Pinterest and Instagram from a business perspective. You’ll learn how to turn the engagement you receive into dollars. Every social media platform has a monetization option, you just have to know how to optimize it.
Twitter is a powerful platform where people and influencers share their thoughts. But it’s also a space where you can boost your web traffic, and increase sales, whether through sponsored tweet opportunities and YouTube views, or SEO boosts for your website.
You’ve probably heard the term “YouTuber,” right? Well, people have earned that name by making a living off of the video platform. We’ve all seen viral YouTube videos, but many businesses (and individuals) miss the opportunity to use the platform’s visibility in conjunction with their own goals. YouTube is a great opportunity for businesses to monetize their knowledge, and this course teaching you how to from the ground up.
There are companies who are hiring full-on Facebook-specializing teams as the platform continues to expand. There’s no question that Facebook is one of the most dominant social media platforms out there, and the company is coming out with more and more ways to monetize their offerings. Whether you want to leverage Facebook Live or learn how to create the most impactful page post, this course shows you the ropes.
All those Instagram models aren’t doing it just to get famous. (Okay, it’s a little of that.) Regardless, Instagram is way more than a selfie celebration — it’s one of the hottest social platforms for commerce. This course teaches you how to harness it to build your brand. You’ll learn all the strategies and tips you need to build an audience from scratch.
What differentiates Pinterest from other platforms is how many buyers exist on the site. Usually, you’d have to sort through users in order to determine a conversion rate, but the conversion rate on Pinterest is intrinsically high. This course teaches you how to create long term beneficial results from your Pinterest campaigns and drive engagement with your pins. You’ll learn to develop well-targeted campaigns for a high success rate.
Social media is valuable for far more than staying in touch with family members you’d maybe rather just stick to seeing once a year. Learn the marketing possibilities and give your resume a boost with the Social Media Marketing In 2017 Bundle, available for $34 from the Daily Dot Store.
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