rise and shine kylie jenner meme

Kylie Jenner/YouTube

Here’s why you’re seeing ‘rise and shine’ all over social media

Kylie Jenner's become a meme yet again—but this time, she's profiting off it.


Anna María

Internet Culture

Published Oct 23, 2019   Updated May 20, 2021, 12:45 am CDT

The Jenner-Kardashian clan is one of the most meme-able families ever, and Kylie Jenner is no exception. All it took was her singing three words for her to become the hottest new Twitter meme. “Rise and shine” is literally everywhere.

What is the ‘Rise and Shine’ meme?

It all started in early October when Jenner posted an “office tour” vlog on her YouTube channel. In the video, Jenner took her viewers on a virtual tour of her Kylie Cosmetics office, stopping by her daughter Stormi’s playroom in the process. There, she decided to wake Stormi up from a nap by crooning “riiise and shiiine” in just… the most awkward way possible.

Naturally, Twitter immediately had a field day with the clip. Plain reactions quickly gave way to masterfully edited memes.


‘Rise and Shine’ TikToks

Before long, the audio was making its way around TikTok as a full-blown phenomenon.

Even several high-profile celebrities joined in on the fun—including Ariana Grande, Miley Cyrus, and, for some reason, Jenner’s ex, Tyga.

View this post on Instagram

Rise n shine

A post shared by T-Raww (@tyga) on

Jenner trademarks ‘Rise and Shine’

Meanwhile, Jenner’s been making moves amid all the growing hype—just days after going viral, the makeup mogul managed to trademark the phrase “rise and shine” for cosmetics along with, according to TMZ, “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments.” She’s reportedly working on landing a trademark for a jingle of the phrase, as well.

On top of all this, Jenner whipped together a couple of “rise and shine” branded hoodies, both of which sold out nearly instantaneously.

rise and shine

We’re sure her enterprising momager, Kris Jenner, is quite proud.



Share this article
*First Published: Oct 23, 2019, 3:45 pm CDT