Here’s why you’re seeing ‘rise and shine’ all over social media

The Jenner-Kardashian clan is one of the most meme-able families ever, and Kylie Jenner is no exception. All it took was her singing three words for her to become the hottest new Twitter meme. “Rise and shine” is literally everywhere.

What is the ‘Rise and Shine’ meme?

It all started in early October when Jenner posted an “office tour” vlog on her YouTube channel. In the video, Jenner took her viewers on a virtual tour of her Kylie Cosmetics office, stopping by her daughter Stormi’s playroom in the process. There, she decided to wake Stormi up from a nap by crooning “riiise and shiiine” in just… the most awkward way possible.

Naturally, Twitter immediately had a field day with the clip. Plain reactions quickly gave way to masterfully edited memes.

‘Rise and Shine’ TikToks

Before long, the audio was making its way around TikTok as a full-blown phenomenon.

Even several high-profile celebrities joined in on the fun—including Ariana Grande, Miley Cyrus, and, for some reason, Jenner’s ex, Tyga.

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Rise n shine

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Jenner trademarks ‘Rise and Shine’

Meanwhile, Jenner’s been making moves amid all the growing hype—just days after going viral, the makeup mogul managed to trademark the phrase “rise and shine” for cosmetics along with, according to TMZ, “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments.” She’s reportedly working on landing a trademark for a jingle of the phrase, as well.

On top of all this, Jenner whipped together a couple of “rise and shine” branded hoodies, both of which sold out nearly instantaneously.

rise and shine Kylie Jenner Shop

We’re sure her enterprising momager, Kris Jenner, is quite proud.


Anna Maria Ward

Anna Maria Ward

Anna Maria Ward is the social media editor of the Daily Dot. Her work focuses on the intersections of entertainment, pop culture, and social justice. She previously contributed to the Houston Chronicle and Orange magazine.