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Rise and shine! It’s a new day, and the Kardashians have found another way to profit from their internet fame.
The phrase, which is impossible to not sing in your head, came from a YouTube video Jenner posted early this month. In the clip, Jenner tours her office and wakes up baby Stormi by singing, ahem, “riiise and shiiinnee.”
Now, the star owns the rights to the slang on “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments … as well as cosmetics,” according to TMZ.
Kris jenner and her team 10 minutes after “ṘḭṠḕ ḀṆḊ ṠḧḭṆḕ” became a meme pic.twitter.com/eHgQ3Ss6Oh— ♡ 𝖂𝖆𝖘𝖘𝖚𝖕 ♡ (@ayepremium) October 18, 2019
Jenner’s $65 sweatshirt branded with the slogan sold out almost instantly.
Jenner is also working to trademark the jingle “rise and shine,” according to Page Six. That’s not stopping Twitter from creating mashups between Jenner and other artists.
Lizzo even covered “rise and shine” in a live performance.
Luckily for Jenner, she can wake up each day knowing she’s making money from the common morning phrase.
Libby Cohen is a third-year University of Texas student originally from New Jersey. She has written for ORANGE Magazine, the Daily Texan, and most recently interned for 1010 WINS in NYC. She's now back in Austin writing for the Texas Standard and the Daily Dot.