'Big mood' cheerleader smirk.


Everyone on Twitter is in a ‘big mood’—here’s what that means

Everyone's in a big mood to use this phrase.


Jay Hathaway

Internet Culture

Posted on Jan 22, 2018   Updated on May 22, 2021, 3:50 am CDT

It seems like everyone’s in a “Big Mood” on Twitter these days. But what kind of mood does that mean, and where did the phrase come from? Here’s a closer look at the latest trendy way of captioning reaction images.

Over the past couple of years, “when” or “TFW” (that feel when) captions have dominated the reaction image game. It’s straightforward and low-effort: You just post an image or screenshot to show how you felt when something happened.

In late 2017 and early 2018, though, people started to get tired of “TFW.” It peaked in March 2017 and seems to have experienced a slow decline since then. But they didn’t get tired of expressing themselves by posting images, a practice that has been around much, much, longer than social media.

That’s where an under-the-radar alternative to “when” and “TFW” comes in. Black Twitter deserves credit for popularizing TFW memes, but in 2015 or so, black users also coined a lowkey alternative: “Mood.”

“Mood” is just what it sounds like—it’s the caption for a picture that expresses your current feelings. It’s a little bit more versatile than that, though: It can extend to things you’re in the mood for. It can also be used as a reply to indicate that you relate to what someone else has posted. “Mood” is to present day slang what “I’m feeling it” was to 2013. It’s so much more elegant and concise, though.

Somewhere along the line, people started using size to describe the intensity of the mood. “Big Mood” is a really strong emotion or craving. It’s been used on Twitter for years, but it really blew up around December 2017, and it’s going strong in early 2018.

This single Big Mood tweet, featuring a GIF of a smirking cheerleader, has more than 150,000 likes:

Here’s a vintage 2015 Big Mood:


And here are some more from the Big Mood boom of early ’18:



Now people are having even bigger moods. Huge moods aren’t uncommon:



If you’re lucky, you may witness the rare and potent Gargantuan Mood on your timeline:

You may even see more descriptive Big Moods, like Big Monday Mood:

Or the Big Gay or Big Trans Mood:

Big Mood isn’t so much a joke meme as a buzzy bit of slang that’s going to be around for the next year or more before it finally goes the way of “it’s lit, fam,” “AF,” and “on fleek”—and gets “canceled.”

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*First Published: Jan 22, 2018, 5:04 pm CST