Milk crates.

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TikTok removes milk crate challenge tag, videos

TikTok urges users to 'exercise caution' regarding the milk crate challenge.


Audra Schroeder

Internet Culture

Posted on Aug 25, 2021   Updated on Aug 25, 2021, 1:34 pm CDT

TikTok has removed the milk crate challenge tag from the app, close to two weeks after the dangerous trend overtook social media.

In a statement to Fast Company, a spokesperson said: “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content. We encourage everyone to exercise caution in their behavior whether online or off.”

The company sent the same statement to the Daily Dot when asked whether all milk crate challenge TikToks are being removed. Quite a few of the TikToks viewed by the Daily Dot earlier this week are gone, but videos satirizing the challenge are still up.

The #milkcratechallenge tag currently has no videos under it, and when you search for “milk crate challenge,” you’re directed to the community guidelines page. The #cratechallenge tag is also gone. Both tags had millions of views before being removed. You can still find videos depicting the challenge: One #cratechallenge tag that includes the fire emoji remains up (for now).

TikTok has been home to other dangerous challenges, some of which have had tragic consequences. Three deaths were reported in Louisiana last weekend after a shooting took place during a challenge.

Doctors and health departments are now stepping in regarding the milk crate challenge, urging people to reconsider participating, especially with emergency rooms and ICUs at capacity. Even the FDA made a statement.

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*First Published: Aug 25, 2021, 12:30 pm CDT