Taylor Swift with TicketMaster logo white

Brian Friedman/Shutterstock wikimediacommons/TicketMaster (Licensed)

Swifties are trying to help each other navigate the Taylor Swift presale

The site, predictably, crashed when tickets went on sale.


Michelle Jaworski

Internet Culture

Posted on Nov 15, 2022

One of the most chaotic places on the internet right now is Ticketmaster’s waiting room, where at least “2000+ people ahead of you” are all trying to buy tickets for Taylor Swift’s Eras Tour at the same time. But for some Swifties, it’s a moment they prepared for and tried to help others prepare for, even as the site predictably crashed under the weight of ticket demand.

Like many other major artists with highly anticipated tours, Ticketmaster required people interested in purchasing tickets to register ahead of time for the chance to be selected to buy tickets during the presale. And, in the hours between the presale ticket codes going out to select emails and the start of the presale, some people were offering tips on how to swiftly navigate through the Ticketmaster waiting room as painlessly as possible. Some of those tips included knowing how early you could enter the waiting room, making sure you were logged into the correct account, putting in your credit card information ahead of time, and only having one window open.

@tarratastic You got verified fan for @taylorswift? Well, here’s our next steps on Ticketmaster! #taylorswift#taylorswifttour#swiftie#swifttok#swifties#taylorswifttok#theerastour#theerastourtaylorswift#erastour#erastourtaylorswift ♬ Vigilante Shit – Taylor Swift

But when the sales finally started, several problems started emerging. Some documented cases of being booted out of the queue. TikToker @pineapplepaperco, who posted a video of Ticketmaster not working, was eventually able to purchase tickets by using the presale code sent to her husband’s email.

@pineapplepaperco Thanks Ticketmaster, for being lame. 😡😡😡😡 We will see how this plays out I guess #taylorswift #taylornation #taylorswiftchallenge ♬ Anti-Hero – Taylor Swift
@shabooyahc Dear @Ticketmaster , #taylorswift #tsmidnights #tserastour #erastour #blacktiktok ♬ original sound – Sha Collier

Others reported being unable to access the presale at all, even though they had an access code connected with the sale.

@lucyksmith This is my last effort to let someone know about this issue 🫠🫠 #erastour #ticketmaster @Taylor Swift ♬ original sound – Lucy Smith
@arieljann cant tag ticketmaster but someone help  #taylornation #swifttok #presale #ticketmaster #taylorswift ♬ original sound – ari

On Twitter, Swifties were documenting similar struggles to obtain tickets. Notably, some used images and lyrics from “Anti-Hero,” the first single off of Swift’s newest album Midnights, to vent their frustrations.

“8 billion people in the world and every single one of them is ahead of me in the taylor swift ticketmaster queue apparently,” @HereComesShawty tweeted.

But others also offered tips. For example, you could check where exactly in the queue you were located by looking at Ticketmaster’s source code to get a number more accurate than 2,000+.

@xoxoalexmarie Replying to @cataclysmiccomet tips while we wait!! #swifttok #taylorswift #swiftie #erastour #ticketmasterpresale ♬ original sound – Alex

In an update posted on social media, Ticketmaster noted that there is “historically unprecedented demand with millions showing up to buy tickets for the TaylorSwiftTix Presale” and that it’s already sold hundreds of thousands of tickets. It also pushed back the start time of the west coast presale and a planned presale for Capital One customers.

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*First Published: Nov 15, 2022, 2:21 pm CST