The digital world is set to collide with the real one at Super Bowl LIV, where confetti made from actual tweets will rain down on the field.
In a tweet sent out by the NFL on Wednesday, the sports league announced that users could potentially have their tweets included by sending out a message alongside the hashtag #NFLTwitter.
The tweets will be printed onto small strips of paper and showered upon either the San Francisco 49ers or Kansas City Chiefs, depending on which team is victorious.
Ian Trombetta, NFL senior VP of influencer marketing, believes that the celebratory act will be a hit among fans.
“We worked with Twitter to really maximize those opportunities to find new ways to engage with our fans,” Trombetta said. ” Confetti tweets, that’s going to be something that’s really special [that will] captivate followers on Twitter by bringing to life this analog moment and this emotional moment.”
But actual Twitter users aren’t so sure.
“And appropriately they will finally end up in the trash, where most of them belong anyway,” Twitter user @Ohio_Harris said.
Dumbest idea I ever heard.— White Whale Knockout Ned (@YFan914) January 29, 2020
Always wondered how you could make confetti a more wasteful way to celebrate.— back to james (@JamesmHoag) January 29, 2020
And although the hashtag is being used by some fans to send out tweets related to football, many others have hijacked the trend to send out a much different message. Unsurprisingly, the “Epstein didn’t kill himself ” meme seems to be the most popular.
“So basically Epstein didn’t kill himself confetti?” Twitter user @Krazyfool4 stated.
So basically Epstein didn't kill himself confetti?— Kurt Strack (@Krazyfool4) January 29, 2020
#NFLTwitter Jeffrey Epstein didn't kill himself.— Henry T. Casey (@henrytcasey) January 29, 2020
Other ideas were less controversial, but nonetheless a troll on the Twitter-NFL partnership.
“This is a piece of confetti,” Twitter user @DyingMeme_ said.
#NFLTwitter this is a piece of confetti— Dying Meme (@DyingMeme_) January 29, 2020
If you pick this up you are going to die #NFLTWITTER— Moon Man (@YourMothersAcq1) January 29, 2020
While details are scarce thus far, it seems likely that the NFL and Twitter will be screening which tweets become confetti. So don’t expect to see Epstein jokes at the big game.
The confetti tweets will be printed up until the end of the game, meaning conversations made on Twitter during the Super Bowl have a chance of being included as well.
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