Internet Culture

Poster for ‘Once Upon a Time in Hollywood’ gets mercilessly roasted

Brad, Leo, and memes.

Photo of Brittany Vincent

Brittany Vincent

Once Upon a Time in Hollywood memes

Quentin Tarantino’s ninth movie Once Upon a Time in Hollywood looks like another intriguing film with the director’s signature style scrawled all over it. Except for one thing.

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The movie’s first teaser trailer and poster finally made their debut this week, and it looks like audiences aren’t quite as instantly enamored with the movie as they have been in the past for previous Tarantino films like Django Unchained or Inglorious Basterds—and for good reason. The teaser looks intriguing, but the poster? It’s bad enough to meme.

The movie sounds like it’s going to be a pretty fun (and vulgar) romp, which follows Brad Pitt, Leonardo DiCaprio, Margot Robbie (as Sharon Tate), and tons of other stars in 1960s Hollywood as a TV actor and his stunt double work to break into the movie industry. Things probably aren’t going to go as planned.

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Let’s talk about the poster. It’s more than a little uninspired, as it features Pitt and DiCaprio awkwardly leaning against the invisible wall that is the edges of the poster. Then, we’ve got to look at their awkward posing. We have so many questions. Why is Leo scowling and looking off to the side, while Brad is staring straight ahead with an apprehensive look on his face? Aren’t these men supposed to be best friends? Why does it look like a bad Photoshop?

Considering Tarantino’s penchant for stylish imagery in his films and his work in general, fans were expecting something, well, a little flashier. Fans were quick to point out the weird discrepancies in the image, the actors’ weird stances and outfits, and the overall blandness of the poster.

Twitter began roasting it with memes that compared it to other classic Hollywood posters, like How to Lose a Guy in 10 Days and the Starsky and Hutch remake.

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https://twitter.com/Donnagh_/status/1107717847638249472

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https://twitter.com/ALifeViaALens/status/1107650604623691776

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https://twitter.com/EthanRunt/status/1107639996339634176

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Feeling let down by the poster and hoping the actual movie is a bit more your speed? Once Upon a Time in Hollywood is touching down in theaters across the country on July 26.

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The Daily Dot