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It started off, innocently enough, with a tweet from the official Game of Thrones account that stated “Winter is coming,” a phrase so ubiquitous that the Trump administration commandeered it for the memes. It’s also been tweeted out dozens of times by the Game of Thrones account itself as far back as 2010.
Winter is coming.— Game of Thrones (@GameOfThrones) November 25, 2019
Apart from congratulating series composer Ramin Djawadi, the account had been more or less dormant for nearly a month, something that’s not exactly out of the ordinary when it comes to the social media accounts for a property that’s long since aired. But that also means that the ability to meme and riff on Game of Thrones has been sparse since showrunners David Benioff and D.B. Weiss left their Star Wars series, so fans and detractors alike will take any opportunity they can get, even if it’s only the words of House Stark.
Some folks didn’t want the reminder that Game of Thrones was still a thing.
Hi... Please stop texting me. What we had was great, until you did what you did. I've moved on. I suggest you do the same. Take care... https://t.co/xvpwmvlgbb— Bonang (@_The_Bonez) November 26, 2019
Or, if they acknowledged it, they used the “Winter is coming” tweet as a jumping-off point to vocalize how they felt about the end of the series (both good and bad) or to call for that season 8 remake.
My most controversial opinion: I really enjoyed Season 8. https://t.co/RPHw5N55x5— John Iadarola (@johniadarola) November 25, 2019
If it isn't a season 8 remake, dracarys that shit https://t.co/AfwZuOK6O3— PA-SadBoi (@david_bhopaul) November 25, 2019
You're releasing the real season 8? https://t.co/nkF5HLQa4i— Jagunmolu (@Leshy_X) November 26, 2019
Unpopular opinion:— Saad (@OverLord_Xd) November 26, 2019
Season 8 was not that bad but there had been so many fan theories and it took so long to come out that a lot of hype had been created and it simply could not live upto the expectations of people https://t.co/fWSlD4n0gc
Mostly, it was just a lot of cursing.
Fuck you dawg. On mommas. https://t.co/Bv2N1KuAKu— Ice 🧊🏁 (@OfficiallyIce) November 25, 2019
Fuck off man https://t.co/bPqcobaZKR— Durk 🎭 (@Official_Durk) November 26, 2019
Oh fuck off. https://t.co/ZgXayE6O8U— No (@Bluemagicboxes) November 26, 2019
Then you have the Weather Channel, who used the tweet to highlight two different storms hitting the U.S. in the next few days. And technically winter is coming—in about three-and-a-half weeks, that is.
.. well.... tell it to go back https://t.co/nFrBuWmz56— indie (@INDIEWASHERE) November 25, 2019
I think they're just trolling us by being super literal. https://t.co/YjCgn0QUBL— Erik Kain (@erikkain) November 26, 2019
Whether it’s sparking joy or dread, there’s a greater purpose for it: marketing. The home release of Game of Thrones season 8 and the full series is upon us, and it even has a pretty cool series-ranging trailer to accompany it, reminding us just why we fell in love with the show all over again along with everything we might have hated about it along the way. So, all in all, it’s very fitting within the realm of Game of Thrones.
Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.