‘Game of Thrones’ fans relitigate the end of the series after innocuous tweet

It’s been a few weeks since we’ve relitigated the end of Game of Thrones, but the show’s home release is resurfacing some very raw feelings about its final season.

It started off, innocently enough, with a tweet from the official Game of Thrones account that stated “Winter is coming,” a phrase so ubiquitous that the Trump administration commandeered it for the memes. It’s also been tweeted out dozens of times by the Game of Thrones account itself as far back as 2010.

Apart from congratulating series composer Ramin Djawadi, the account had been more or less dormant for nearly a month, something that’s not exactly out of the ordinary when it comes to the social media accounts for a property that’s long since aired. But that also means that the ability to meme and riff on Game of Thrones has been sparse since showrunners David Benioff and D.B. Weiss left their Star Wars series, so fans and detractors alike will take any opportunity they can get, even if it’s only the words of House Stark.

Some folks didn’t want the reminder that Game of Thrones was still a thing.

Or, if they acknowledged it, they used the “Winter is coming” tweet as a jumping-off point to vocalize how they felt about the end of the series (both good and bad) or to call for that season 8 remake.

Mostly, it was just a lot of cursing.

Then you have the Weather Channel, who used the tweet to highlight two different storms hitting the U.S. in the next few days. And technically winter is coming—in about three-and-a-half weeks, that is.

Whether it’s sparking joy or dread, there’s a greater purpose for it: marketing. The home release of Game of Thrones season 8 and the full series is upon us, and it even has a pretty cool series-ranging trailer to accompany it, reminding us just why we fell in love with the show all over again along with everything we might have hated about it along the way. So, all in all, it’s very fitting within the realm of Game of Thrones.

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.