- Apple warns coronavirus expected to cause iPhone ‘supply shortages’ Monday 7:59 PM
- Will ‘The Bachelor’ end without an engagement? Monday 7:44 PM
- This ‘Little Women’ scene just became a meme Monday 7:03 PM
- Playable version of Blizzard’s ‘StarCraft: Ghost’ leaks online nearly 15 years after cancelation Monday 6:31 PM
- This Twitter extension can block unsolicited nudes from your inbox Monday 6:01 PM
- Jeffree Star wears cornrows after being accused of cultural appropriation Monday 4:49 PM
- Jeff Bezos says he’ll commit $10 billion to combat climate change Monday 4:18 PM
- A TikTok user went on a mission to turn his urine blue by chugging food coloring Monday 3:55 PM
- YouTuber’s vacation in ‘Bali’ was actually staged at Ikea Monday 3:14 PM
- Video shows liquor store manager calling employee ‘f*cking worthless’ Monday 1:16 PM
- Instagram influencer scams followers out of $1.5 million Monday 12:22 PM
- Why did the Israeli military tweet this thirst trap? Monday 10:43 AM
- Jake Paul wants you to have financial freedom… by paying him a monthly fee Monday 10:40 AM
- Tweets from Sanders supporters are terrifying the establishment Monday 10:15 AM
- Zuckerberg says he supports 1 bill in Congress that would regulate Facebook Monday 10:11 AM
Durex ribs on Twitter in South Africa—but not for her pleasure
No amount of vaseline (or other bad puns) could make Durex Condoms’ Twitter campaign in South Africa anyless painful or inappropriate.
Durex Condoms has tried to pull out of a South African social media advertising campaign gone bad.
Durex had been posting jokes and collecting user responses under the #DurexJokes hashtag for several weeks. But when the company asked “Why did God give men penises? So that they’d have at least one way to shut women up” in a since-deleted tweet, the backlash was anything but funny for the world’s number two maker of prophylactics.
“This particular Twitter fumble from Durex SA stands out as one so supremely tone deaf, offensive and insensitive…” @YehBabyCT tweeted.
FeministsSA has called for a boycott of the company, and the joke was seen as particularly insensitive in a country where one-in-four men have admitted to raping at least one person.
Durex didn’t back down at first, leaving the post up and instead calling on social media commentators to lighten up. When that tactic backfired and only raised the ire of those who had been offended, Durex went to the corporate image playbook and blamed its public relations company.
“Apologies go out to @FeministsSA, but also thanks. You reminded us that rape and violence against women is still a major concern in SA,” Durex said in a tweet Friday. It was one of several apology tweets issued by the company. The offending post has been removed—but not before it was caught in a screen shot by memeburn.
Photo by iamvisi
Dave Copeland is a tech reporter whose work has appeared in the Wall Street Journal, Boston Globe, and ReadWrite. He teaches journalism at Bridgewater State University.