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Memes

‘Barella Nutella Cucurella’ is peak TikTok brainrot

barellanutellacucurella

Photo of Angela Andaloro

Angela Andaloro

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Barella Nutella Cucurella is an Italian brain rot meme where the rhyming words are repeated in different tones to achieve a humorous effect. It’s one of a series of popular rhyming phrases that are joked about.

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barella nutella cucurella
@SoelarLunear/YouTube

Meme Basics

  • Meme creator: Unknown
  • Meme type: Brain rot meme
  • First appearance: December 2023
  • Origin source: TikTok
  • Peak popularity: January 2024
    google trends barella nutella cucurella
  • Popular variations:
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Origin and spread

It’s unclear when the brain rot memes that focus on rhyming phrases first began, but they started bubbling up in popularity in late 2023. In early 2024, as different brain rot memes started enjoying popularity, Barella Nutella Cucurella began to appear.

The meme refers to Italian soccer player Nicolò Barella, the Italian hazelnut spread Nutella, and Spanish soccer player Marc Cucurella.

barella nutella cucurella
@zxcxxx/Tenor
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Popularity

One meme hasn’t particularly broken out from the brain rot pack, which means that when one goes viral, they all do. In the case of Barella Nutella Cucurella, the summer soccer season popularized the rhyming meme, which features the name of two different soccer stars, and started gaining traction during the season as memes about each circulated.

Cultural context

Barella Nutella Cucurella is, in some ways, like an Italian counterpart to the viral Megafon Telefon Gianluigi Buffon TikToks and memes. Instead of focusing on French-sounding rhyming words, this meme jokes with Italian-sounding words for a similar effect. Unlike the French version, the words sound so similar that they don’t always appear in that order.

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Meme variations

y2k sports barella nutella cucurella
Y2K Sports/Spotify

In addition to the meme appearing as a static meme and a hypnotic TikTok sound—which grows more distorted—it’s also been made into a song.

Y2K Sports released “Cucurella Barella Nutella” in July 2024. It’s gotten nearly 1 million streams as of October 2024. The song goes on to add in some more soccer player-meets-meme creativity.

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Meme examples

barella nutella cucurella minecraft inventory
barella nutella cucurella girl cries
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barella nutella cucurella
@sev.vd/TikTok
barella nutella cucurella
@sev.vd/TikTok
cucurella nutella barella
@sev.vd/TikTok
roblox barella nutella cucurella
@sev.vd/TikTok
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e solo una canzione roblox barella nutella cucurella
@aquilottoclaudio/TikTok

More brainrot memes:

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