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Pizza Hut’s retina-scanning ordering system makes pies for your eyes only

Keep your eyes on the pies.


Mike Fenn


Pizza lovers will want to keep an eye out for Pizza Hut’s newest ordering technology.

The pizza chain is testing out a new retina-scanning system that will use customers’ eyeballs and, more generally, their subconscious to help create the perfect pizza for them. The longer you spend looking at various ingredients, such as pepperoni or additional cheese, the more likely the system is to add those ingredients to the pie. Hopefully, your senses of taste and smell agree with your sense of sight.

The entire process gives new meaning to the lyrics in Dean Martin’s classic tune “That’s Amore”: “When the moon hits your eye like a big pizza pie…”

H/T Techtimes / Screengrab via Tobii Eye Experience

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The Daily Dot