Mr Beast in pile of cash blue to pink vertical gradient Passionfruit Remix

MrBeast/YouTube Remix by Caterina Cox

The top-earning creators on every platform—and what we can learn from them

Just how much do the top earners make, and what platforms do they use?


Rachel Kiley

Internet Culture

Posted on Dec 16, 2022   Updated on Jul 26, 2023, 5:47 pm CDT

The Daily Dot may receive a payment in connection with purchases of products or services featured in this article. Read our Ethics Policy to learn more.


This story was originally published on Passionfruit.

It’s no secret that being a digital creator or influencer can net very little income, or can be an extremely lucrative endeavor that opens doors and sets those successful at what they do up for life. But just how much do the top earners make, and what platforms do they use?

How do you make money as a content creator in 2023?

We’ve rounded up a sampling of some of the top earners across several of the most prominent platforms — YouTube, TikTok, Twitch, Instagram, and OnlyFans — to take a dive into how they got where they are today, what they’ve done to solidify their success, what lessons aspiring creators can take from them, and, of course, how much money they’re actually making.

Every journey is different, but learning from the achievements and missteps of some of the top content creators today is an easy crash course for anyone looking to follow in their footsteps.

In Body Image

Sign up for our Passionfruit newsletter for creator coverage like this:

Share this article
*First Published: Dec 16, 2022, 10:39 am CST