Young content creator wearing glasses working on a laptop


How to make money as a content creator in 2023

With so many available paths, it can be easy to get mired in the planning stages.


Rachel Kiley

Internet Culture

Posted on Nov 15, 2022   Updated on Jul 26, 2023, 5:49 pm CDT


This story was originally published on Passionfruit.

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Many people have thought about creating content for the internet, but not everyone knows how to make money as a content creator. With so many available paths, it can be easy to get mired in the planning stages or to leap forward without a plan at all and miss out on opportunities. Approaching content creation—and making money from it—with a clear strategy in mind will help ease the anxiety and allow you to focus on what drew you to this idea in the first place.

So how do you make money as a content creator?

1. What is a content creator?

The definition of a content creator is as simple as it sounds: somebody who creates content. In the digital age, this generally refers to anything shared on the internet, from Instagram outfits of the day to blog posts about a recent vacation to Spain to a TikTok imitating the most recent dance trend.

Many of us are actively creating content for the internet on a regular basis as it is, but a content creator generally approaches it with purpose and a distinct plan to build an audience and monetize their creative work.

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*First Published: Nov 15, 2022, 9:14 am CST