The Texas burger chain got a Whatabump this week after teen Ethan Mueller was filmed consuming a 10-patty burger in Allen, Texas. In the now-viral TikTok, a receipt, dated Oct. 16, shows the meat tally and acquaintance Blake Reynolds captured the journey, which includes masterful closeups of onlookers, cheers from staff, and a frenzied conclusion.
Reynolds told USA Today that they were trying to “beat a record,” though a spokesperson did not confirm that they had. Still, it’s a feat of modern filmmaking: A hero’s journey through regional consumerism, edited to achieve maximum tension. It was made to be memed.
— TikTok (@tiktok_us) October 21, 2019
Love that he is wearing the napkin man’s pullover by the end
— Big League Talent Group Inc Co SV PLLC (@BltGroup) October 21, 2019
— Shaun Trek (@ShaunTrek) October 21, 2019
Fan art of Mueller and the guy who wipes his mouth has been produced.
— JJ❄️ (@juanjimver) October 18, 2019
Reynolds told Mashable that the gathering was part of a youth group trip, which makes this even more thrilling.