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The Texas burger chain got a Whatabump this week after teen Ethan Mueller was filmed consuming a 10-patty burger in Allen, Texas. In the now-viral TikTok, a receipt, dated Oct. 16, shows the meat tally and acquaintance Blake Reynolds captured the journey, which includes masterful closeups of onlookers, cheers from staff, and a frenzied conclusion.
Reynolds told USA Today that they were trying to “beat a record,” though a spokesperson did not confirm that they had. Still, it’s a feat of modern filmmaking: A hero’s journey through regional consumerism, edited to achieve maximum tension. It was made to be memed.
Love that he is wearing the napkin man’s pullover by the end— Big League Talent Group Inc Co (@BltGroup) October 21, 2019
Fan art of Mueller and the guy who wipes his mouth has been produced.
Reynolds told Mashable that the gathering was part of a youth group trip, which makes this even more thrilling.
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.